When 308 managers take an anonymous online survey and say, "Sure we might to do some spending on IT in ’08" — well, that’s one thing.

But when 308 of IT’s top decision makers show up in person—and every one of them looks you in the eye, shakes your hand, and says, "We’re in the middle of spending at least $1 million on networking products and services right now"—you may want to be there to hear exactly what they have in mind.

And when 231 of these IT pros give you their card and say, "We plan to do even more spending like that in the next six months..."

And yet another 420 say "Me too, only we’re spreading our buys over 12 months..."

Well, that’s exactly what sponsoring an IT Roadmap Event is like. And that’s exactly what happened at our most recent event in Chicago. A 1-day sales bonanza for a select group of IT Roadmap sponsors who were there when 700 of that region’s most sought-after IT pros—every one of them a fully qualified decision maker with complete spending authority—attended the premier IT event that combines professional technology seminars with a private expo of vendors who have solutions to sell right now.

And that’s what separates IT Roadmap Events from all others. It turns talk into action. Deciders into buyers. Buyers who tell us they wait every year until they attend their Roadmap event before pulling their sales triggers. Why?—because:

"It’s a great way to get first-hand engineering discussions on product capabilities without having to sit through 100 hours of webinars."

"The single venue provides an opportunity to hear about products from several different vendors we are considering."

"The vendor booths are excellent, with several having key engineers who really understood their technology. Hard to get that kind of interaction anywhere else."

"Staying sharp is very important...IT Roadmap shares expert research on solutions that will work for us and introduces us to new technologies and vendors"

"The combination of industry experts in various technical areas, real world case studies, and a vendor expo, all packed in to a single day’s schedule, result in a very valuable format for IT managers like me."

There are just five more IT Roadmap events left in 2008.
And it’s not too late to get in as an exhibiting Gold Sponsor:

But the most powerful way to be there is as a Platinum Sponsor. That not only gets you a sales spot in the expo, but gives you a prime slot as an exclusive presenting sponsor during the seminar portion of the program. If you want to get in on these technology tracks click quick and take advantage of speaking opportunities in:

  • SaaS and Cloud Computing – STARTING IN ATLANTA
  • Data Center Infrastructure and Management
  • Enterprise Mobility
  • Network Management, Automation & Control
  • VoIP, Video & Unified Communications
  • Security & Compliance
  • Virtualization
  • Next-Generation WAN Services
  • Network & Application Acceleration
  • NAC: Network Access Control

The cost? A fraction of what it would take to meet this many qualified buyers with this much spending power all in one place in the focused frame-of-mind only Network World’s IT Roadmap events create.

Contact me at 508/490-6520 or adamato@nww.com and I will put you in the fast lane on the road to sponsorship at our next event!

Sincerely,
Andrea D'Amato
Vice President, Event Sales

P.S. New to IT Roadmap Events? View our 6-minute quick-study online video. We’re in our third year and growing. With multi-year, every-city sponsors. And thousands of attendees who know when they sign up, and join us, they can go from 0-to-60 solutions on IT’s 10 most-critical topics in less than a day at the one event that moves as fast as the technology it covers.


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