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Ann Roskey, Accela Communications
The Next Trend in Onlne Communications: Video White Papers
Video white papers are a relatively new concept, so let’s start by defining what a
video white paper is. A white paper is an authoritative report that is intended to educate customers and prospects about a particular product or service. They are often used in situations where the product or service...Read full story
Elyse Tager, Elymedia
Using Web 2.0 for B2B Marketing (part 1)
How is the business community utilizing Web 2.0 for their marketing activities? We
have been surveying our clients and attending webinars and trade events on the subject to cull the salient points for our readers. Our clients tell us that the challenges are: technology itself – how to create a podcast...Read full story
Raymond Boggs, IDC
What’s Happening in Your SMB Market?
The SMB market continues to be a growth engine for IT suppliers, and IDC forecasts that total IT spending by SMBs will continue to run 2-3 percentage points higher than the growth seen in enterprise IT spending across almost every region. Looking forward over the next 12-18 months, a number of different...Read full story
Jean Romeo, Research Concepts, LLC
Market Research: Network World’s Strategy for Reaching IT Professionals
Everyone knows ongoing contact with customers is critical to a business’s success. For technology vendors, this means reaching the IT professionals who buy their products. Network World faces this challenge as well since it is imperative to be in constant communication with its readers, Web site...Read full story
Welcome to the inaugural edition of the ITiki newsletter. ITiki is, admittedly, an odd name for a newsletter – or anything else, actually – but we hope this missive will become a valuable resource for you and your colleagues as you strive to discern the best ways to communicate with IT buyers. More important, we hope you’ll contribute your ideas and your questions... Read full story
