January 28, 2009
Ann Roskey, Accela Communications Key to Successful Video Programming: Measurement and Reporting
Video is blossoming on the web in many shapes and forms, from user-generated content, to expert presentations, healthcare education and strategic company overviews. User generated video content can be amusing and fun, but a program geared toward business users should be compelling, succinct and optimized for web delivery. There is a lot to learn...Read full story
MarketingCharts.comOnline Video: Primary Focus of 2009 Campaigns
More than two-thirds (67%) of advertising, marketing and media executives say that online video is a primary focus of their 2009 digital marketing campaigns, and expect to increasingly migrate from planning and experimentation with the medium to widespread implementation this year, according to a recent survey by PermissionTV. The study, which was conducted...Read full story
Custom Video Series
More than three-quarters of tech. buyers forward videos to their peers, taking the reach of video content and messaging viral. But smart marketers know that they need compelling content to fuel this medium. The Network World Custom Video Series takes content development, programming, and delivery off your plate so you can focus on your myriad other projects. For more information on this program, contact your Network World sales executive and download our product sheet.
Roxanne Darling, Bare Feet Studios
Five Key Considerations for Creating Your Internet TV Show
Online video is low cost and high impact. Consumers are getting from each other what they used to get from companies. Companies can get back in charge of the conversation with online video. Traditional interactive advertising on tv and radio is expensive to produce, expensive to run and instantly moth-balled as soon as the budget is expended. Online video is... Read full story
IT Video
Associate your company with the latest products and technologies by sponsoring online videos on NetworkWorld.com. 15 second pre-roll, an IMU-sized ad and an always visible banner ad running alongside streaming video provides a complete branding package. For more information on video sponsorship, contact your Network World sales executive and download our product sheet.
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Will the Stimulus Stimulate IT?
Let me know if you think Pres. Obama's economic plan will boost tech
In January, the talk's all about new beginnings and historic firsts in Washington, D.C. But the next phrase to roll off everyone's lips as the administration of President Barack Obama gets underway is ‘economic stimulus.’
The IT industry hasn't been hit as hard as some sectors of the U.S. economy, but we've all felt the pinch of reduced IT spending. So, the question that naturally comes to mind is whether the Obama adminstration's economic stimulus package will spark a resurgence of growth in the IT marketplace.
To answer that, let's take a look at a few key components of the president's economic and tech plans...Read full story
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