February 27, 2009
2009 Enterprise Technology Purchase ProcessJean Romeo, Research Concepts, LLC
Technology has become pervasive in our everyday life – it is almost impossible to get through the day and not see people talking on the phone, texting or checking email. Since so many are comfortable with technology, it makes sense that the technology buying process at organizations has changed. Read full story
Boardroom Connection
One of today’s biggest challenges for IT marketers is attracting the right targets, and moving them through the purchase process using the correct information, at the correct time, and show a return on those efforts as quickly as possible. Using peer based information and third party research – top sources of information for today’s senior IT audience – Network World’s Boardroom Connection program defines your sales proposition and helps your prospects sell your technology solution through their organization in a context that’s necessary for final sign-off. An integrated program, utilizing research, Network World magazine, NetworkWorld.com, and sales collateral, to surround your target with consistent and meaningful messaging. Read more about the multi-faceted Boardroom Connection program and contact your Network World sales executive today.
Understanding the Media Buying ProcessElyse Tager, Elymedia, LLC
We have been doing media strategy, planning and buying for many diverse clients over the years. The clients have been very different – from high tech to consumer ecommerce companies. But the process is always the same. Here is a brief recap of how we approach the task. Read full story
Network World Brand Portfolio
Research shows that along with understanding the proper messaging for specific audiences, selecting the right mix of media is critical to the success of any marketing program. Network World maximizes your return on IT by directly connecting your message with the audience that has the greatest interest and budget responsibility for your products. Network World’s programs are designed to address the specific information needs of Network and IT executives at each phase of the sales cycle. Read more about the value of print and how print and online work together, and contact your Network World sales executive today to have a program designed specifically for your goals.
The Value of Print AdvertisingThe study "When Advertising Works" by Yankelovich (June 2008) reinforces the conventional wisdom that ads in traditional media – magazines being one of them – are still "much more likely" to make a positive impression on the people reading or receiving them, then ads running in digital media. Read full story
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What's the Big Idea?
Capturing buyers' imagination in these dreary days
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night." — David Ogilvy
What's the big idea you're conveying to your existing customers and, even more important, to potential new buyers during this recession?
Think about it: What are you telling IT executives about your products and services that will convince them to risk their precious budget dollars with you right now? What are the core value propositions that you're presenting that will make these cash-strapped and over-worked consumers sit up and pay attention?
In conversations with IT leaders, I'm hearing the same messages over and over again. With the economy in a deep funk, they're paring down dramatically the number of IT initiatives they're undertaking. Read full story
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