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February 27, 2008
Dean Whitney, Digitas
5 Things to Consider When Planning a Web 2.0 Solution
Web 2.0 technologies are changing the way online solutions are being developed. The popularity of social websites like Flickr, MySpace and Youtube and technology that promotes collaboration such as blogs, wikis, tags and widgets have made Web 2.0 functionality an important...Read full story
Paul Gillin, Paul Gillin Communications
Why Fears of Online Customer Negativity Are Overblown
No one has more reason to be suspicious of social media than Dell Computer. The company has been the target of three prominent blogger attacks. In 2005, Jeff Jarvis unleashed his famous "Dell Hell" attack on Dell's customer service. The next year, the blogosphere helped expose problems...Read full story
Elyse Tager, Elymedia
Using Web 2.0 for B2B Marketing (part 2)
Part 2 of our series on how the business community is using Web 2.0 will cover blogging, video and podcasting, How is the business community utilizing web 2.0 for their marketing activities? We have been surveying our clients and attending webinars and trade events on the subject to cull the salient points...Read full story
Jean Romeo, Research Concepts, LLC
Market Research: Print in Today's Media World
With the Internet available to research any topic and a myriad of handheld devices and portable PCs to access the Internet (and at faster speeds than ever before), you have to wonder, is there still any value in getting information in print? This question especially rings true for technology professionals, who are...Read full story
Brett Waldman, IDC
IDC Insight: SWA Market
IDC has sized the worldwide market revenue for software appliances (SWA), for the first time, in 2007 at $16 million. This emerging market has barely even lifted off the ground, but IDC is forecasting the market to grow to almost $700 million by 2011. Until recently, the ground swell...Read full story
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Digging in Deep with Customers
One of my favorite ways to spend a free moment is reading about military history or watching documentaries about the pivotal battles and campaigns of the past. I’m fascinated by stories of great leaders and armies who turned the tide at critical moments – like Col. Joshua Chamberlain of Maine whose defense of...Read full story
