March 26, 2009
Marketing in a RecessionElyse Tager, Elymedia, LLC
There is no escaping the fact that we are in the depths of one of the worst economies in decades. The media won't let us forget it, as it dominates the headlines. But we need to keep our businesses growing and healthy, no matter how bleak the prognosis. Below are a few tips for all marketing and media professionals to help get through this. Read full story
Executive Guides
Now more than ever, your customers and prospects rely on trusted content to help them make the most informed decisions. Network World's Executive Guides are trusted resources with topics that align strategically with your product or technology solution. Combine an Executive Guide with your white paper and company profile to leverage this affinity, capture qualified leads and fill your sales pipeline. Read more for program specifics, including what topics are available, and contact your Network World sales executive today, to make this content work for you.
Test for SuccessSeth Rosenblatt, Autonomy Interwoven
With the current economic turmoil, marketers are faced with a difficult challenge. On one hand, they are being asked by management to slash their online marketing budgets. But at the same time, they are still being asked to increase online sales. Increasing conversion rates is one of the best ways to get more bang for your online dollar. Read full story
Executive Viewpoint
Potential customers want to really know the companies they choose to partner with. Showcase your company's executive management's corporate or technology vision with Network World's Executive Viewpoint. This turnkey custom program features a one-on-one executive interview within the pages of Network World and promotes the posting of a supplied White Paper on NetworkWorld.com for lead generation. As a program extension, this interview comes to life with a 20-minute Q&A videocast. For more details, read our datasheet and contact your Network World sales executive today.
Email Marketing: From Zero to HeroCraig Kerr, iPost
We know 2009 will be a rough year, so take a deep breath. As the anxiety eases, the astute email marketer will realize that the current economic climate provides them an opportunity to be the hero who helps the business stay afloat and even thrive. But to be that hero, you'll need to put on your savvy-business-person hat and likely rethink your email marketing approach. Read full story
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"Rule Number One: Never Lose Money. Rule Number Two: Never forget Rule Number One."
— Warren Buffet
Normally, that's great advice from the Oracle of Omaha – investment genius Warren Buffet. But when even Buffet struggles to make his way through this challenging economic landscape, what's the average IT manager to do? Buffet's company, Berkshire Hathaway, has seen its stock value plummet in the past year, from a high of $147,000 a share – yes, that's one share – to a mere $87,105 as of this writing, a drop of more than 40%. Read full story
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