March 27, 2008

Paul Gillin, Paul Gillin Communications
Marketing in the Age of the Universal Home Page
When I meet with corporate marketers and their agencies these days, I'm frequently surprised to learn how little they think about search engine optimization. This is despite the fact that Google alone processes an estimated 750 million queries daily, and that IT professionals are some of the most...Read full story

Tricia Robinson-Pridemore, StrongMail Systems
Tips for Using E-mail to Send Press Releases
As the saying goes, when all you have is a hammer, everything looks like a nail. Such is the case with e-mail. It is pervasive in all corporations and an often preferred method of contact by editors, reporters and analysts. As with any e-mail program, corporate PR
e-mail starts with ...Read full story

Jean Romeo, Research Concepts, LLC
The Interaction Between Print and Online Media
I live in an old farmhouse in New England and while most of the house had been renovated over the years, the kitchen had a brown, checkered linoleum floor, that desperately needed to be replaced.  The challenge was a typical, new wood floor would not look right in...Read full story

Laura DuBois, IDC
What's Happening in the Storage Software Market?
Storage-as-a-Service offers a new approach to delivering traditional storage software functions such as backup. Storage-as-a-Service, also known as on-demand, online or hosted services, includes the software functions, infrastructure, services and storage capacity to provide the backup, replication and...Read full story

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Buyers Speak: What's on their Minds?
If you’ll forgive a moment of pride, I have to say that Network World’s IT Roadmap Conference & Expo series is a juggernaut. Earlier this month in Denver – the first stop on our eight-city 2008 tour – more than 660 IT Executives joined us to learn about issues...Read full story