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April 24, 2008
Paul Gillin, Paul Gillin Communications
Online Media Challenges Age-Old Assumptions About Publishing
The shift from print to online media requires us to change a lot of our assumptions about marketing and publishing, but perhaps no transformation is more powerful than this: in the online world, publishing information is merely a starting point, not an endpoint. If you grew up with mainstream media, this is...Read full story
Elyse Tager, Elymedia, LLC
Podcasting – My Favorite Flavor of Communication These Days
One of the things you should consider in both your marketing mix, and product communications is podcasting. The medium is growing exponentially and worth a second look. We are encouraging all of our high tech clients to have their white papers converted to podcasts...Read full story
Jean Romeo, Research Concepts, LLC
The Green Influence on IT Purchase Decisions
“Green” is the word du jour these days and it has permeated many facets of our lives — from grocery shopping where people are bringing their own reusable bags to driving hybrid cars. How about in the IT world? Are organizations thinking about their carbon footprints as they deploy new technologies? Read full story
David Daoud, IDC
What's Happening in the Green IT Market?
The Environment and its Impact on the IT Supplier Landscape
Traditionally ignored by IT managers and consumers, the environmental factor is now front and center as IT users question the ecological impact of the electronics they buy. In the business sector, IT managers are revisiting...Read full story
Dean Whitney, Digitas
Leveraging Web 2.0 Applications for Marketing
Web 2.0 applications leverage social media and open technology to deliver rich user experiences. The most successful Web 2.0 solutions solve problems in unique ways. Commonly these are simple often free solutions. Read full story
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Buyers Speak: What's on their Minds?
In our last issue, I shared some of the key concerns tech buyers raised during a roundtable conversation I chaired at Network World’s IT Roadmap conference in Denver — and, by the way, our Chicago conference at the beginning of April was an even bigger success. Read full story
