May 7, 2009

Events Key to Creating Relationships that Drive Sales
Confronted by a turbulent economic climate and the changing ways in which audiences consume and are influenced by media to make purchase decisions, the C-suite and boardrooms of major brands are looking to senior marketing and sales executives as a source of innovative new strategy. They are looking for measurable ROI on every investment. Read full story

IT Roadmap Roundtables

Face-to-face events are an invaluable environment for creating and fostering relationships with your high-value customers, and educating and engaging them in dialogue on how your solutions can match their enterprise IT needs. With a Luncheon Roundtable at an IT Roadmap Conference & Expo, you are able to get the best of two event formats: educating the large attendee base at the conference; and continuing that conversation in more details within the more intimate Roundtable environment. For more details, read our datasheet and contact your Network World sales executive today.

Survival Skills: The Importance of Event Marketing in a Down Market
It's no secret that the recent downturn in the American economy is affecting the events industry. Budgets are being slashed; event attendees are less willing or able to travel; and those attendees who do show up are also feeling the effects of the poor financial state of the country. As a result, exhibitors are being forced to scrutinize every detail to...Read full story

Exhibit Experts: Executive Perspective with Robert G Vallee Jr, CEO, George P Johnson
Companies and individuals are more receptive to change in times of difficulty, so the big opportunity is to take advantage of this renewed interest in getting more results out of marketing by bringing events closer to the center of the brand marketing mix. Print and TV will always have a place, but...Read full story

IT Roadmap Conference & Expo

Each year Network World hosts thousands of IT decision-makers, right in their own back yards, at our regional IT Roadmap Conference & Expos (ITR). Now more than ever, your customers’ time and travel dollars are precious. Make it easy for them to meet and establish a relationship with you by going to them, where they work and live. Our next event is June 24th in Atlanta. For more details, and sponsorship information contact your Network World sales executive today.

Insights and Access to Your Customers
During our rigorous qualification process, we engage these influential individuals to collect quantitative and qualitative data on their critical priorities and purchase intentions within specific technology categories. In addition to connecting you face-to-face with IT decision makers at the ITR events, we are able to mine this rich data to provide additional...Read full story

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Face-to-Face Events: Learning, Not Just Leads

"If you think it's hard to meet new people, try picking up the wrong golf ball.""   — Jack Lemmon

Despite all the talk about social media, if you really want to learn about customers – what they need, what issues drive them, what they worry about – nothing beats a face-to-face conversation. Through their words, their inflections, their body language, the way they interact with one another in a group discussion, you can learn more in an hour with buyers or prospects than you can glean from hundreds or thousands of tweets and postings.

That neatly sums up the power of face-to-face events: You and your team are out on the front lines with potential buyers and your best customers...Read full story