May 21, 2008

Paul Gillin, Paul Gillin Communications
When it Comes to Content Delivery, Let a Hundred Flowers Bloom
For more than a decade, technology marketers have used white papers and webcasts to deliver useful content and generate leads. These vehicles should be an essential part of your content marketing initiative, but in this flourishing multimedia world, they are only two of more than a half dozen new ways to reach prospects. Think holistically and start to tap into these emerging delivery channels. Read full story

Elyse Tager, Elymedia, LLC
BT – Behind the Scenes Innovations
“It’s the data, stupid”, might well be the mantra of the direct response industry. Or a corollary “database segmentation and analysis is the key to ROI”. Much of the analytical methodology and discipline is now popping up with a variety of BT products and solutions. I spent quite a bit of time talking to a variety of Ad Networks, publishers and other suppliers around what's new in BT during Ad-Tech in San Francisco in April. Read full story

Jean Romeo, Research Concepts, LLC
Why Do Organizations Switch Technology Vendors?
For over a decade I was a loyal customer of a certain PC brand. Every three years I would upgrade to the latest model, doing minimal research because I was extremely satisfied with the ability of the vendor to deliver a good price, excellent service and support, easy distribution, etc. But, this last year, after buying 4 different models from the same vendor, I switched to a new PC vendor. For me, it came down to two important criteria... Read full story

Ann Roskey, Accela Communications
Viewer Data Collection Strategies for Online Video
Savvy marketers are looking for ways to effectively incorporate video into their web sites — and with good reason. In March of 2006, users averaged 100 minutes of Web-based video content consumption and by August, the streaming audience had increased to 64% of the total U.S. Internet audience (comScore). Another recent B-to-B study found that 78% of respondents believe video makes online content more compelling (KnowledgeStorm/ Universal McCann). These consumption patterns indicate that consumers and business professionals...Read full story


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New Network World Survey Rates Security Vendor Entrenchment

"There is no security on this earth, only opportunity."
— Gen. Douglas MacArthur

Life ain't easy when you're a security vendor. Not only do you have to keep up with the latest threats and help customers patch the newly found holes in their defenses, you have to deal with the market... Read full story