June 18, 2009
The Web Goes Social
Paul Gillin, Social Media Consultant, Paul Gillin Communications
If you've signed up for more than a couple of social networks, you've undoubtedly experienced the syndrome of seeing your mailbox clutter up each morning with notifications about messages, invitations or comments you've received from other members. This deluge can become so annoying that you may simply choose to relegate many of these notices to the black hole of your spam filter. Read full story
Masters of...Program Utilizes Community
The Network World "Masters of..." program takes a deep dive into a technology area central to your company’s marketing and sales strategy and provides the news and technology insights necessary for IT leaders to take their enterprise strategy to the next level. By using a combination of formats and assets, you can connect with our audience – your customers and prospects – on a topic important to them, and leverage your interaction with them to build community. All this brand-association with a recognized industry expert and co-branding with Network World to build additional credibility. For more information, contact your Network World sales executive and download our datasheet today.
BtoB Marketing's Response to Social Media: Have we Lost all Control and Impact?
Michael Gerard, Vice President Research, CMO Advisory Service, IDC
For decades marketing has been desperately trying to connect with their customers in a controlled, one-way fashion. We had control of the brand, all marketing content as well as the traditional channels that were used to communicate with the market. And even on occasion, we cautiously exposed our executives and engineers to our customers while all the time holding our breath that they didn't say the "wrong thing" that would...Read full story
Social Media for Business – Strategy First, Tactics Last
Elyse Tager, Founder and Principal, Elymedia, LLC
Twitter, Flickr, Facebook – It's very tempting to jump in and start playing with all these fun tools. Twitter is great fun – the challenge of keeping a post to only 140 characters. Facebook is all about photos, games, fun and sharing, right? But social media plays an important role for businesses. But it is critical that a clear objective or objectives, be decided upon before embarking. Read full story
Network World's Virtual Hub
The Virtual Hub is a perfect program for any sponsor seeking a unique way to reach network and IT executive visitors to NetworkWorld.com. A stand-alone virtual booth with the option for social networking features, a Virtual Hub has many of the benefits of hosting a virtual event while also enabling visitors to learn about the release or promotion of new products and services. For more information, contact your Network World sales executive and download our datasheet today.
Amplify: Creating Positive Word of Mouth with Social Advertising
Amplify by IDG is a new suite of offerings enabling marketers to spark dialogue about their products within IDG communities (note: IDG is Network World’s parent company). As part of a strategic partnership with Social Media.com, IDG aims to unite marketers with products that make advertising social.
IDG’s Amplify services enable marketers to execute social marketing campaigns that can grow and generate word-of-mouth messages across multiple IDG media brands and within social networking sites such as Facebook and Twitter. Read full story
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