IT Marketing Insights, Best Practices and Case Studies

June 26, 2008

Paul Gillin, Paul Gillin Communications
Social Media Tools Don't Matter
Here's a question I hear from marketers all the time: "We want to launch a corporate blog, but we don't know how to go about it. Where should we start?" My answer is that you should start a couple of steps back from where you are. Social media tools – whether they're blogs, online communities, instructional videos or something else – don't solve anything unless they address a specific business need. Don't use... Read full story

Michael Cooper and Alan Brisbon, LeverEdge, Inc.
Staying Competitive in a Down Market
How you "show up" in the world affects outcomes in your life and in the workplace. To remain competitive in a down market, professionals need to find ways to reframe their business personas and practices to let their authentic purpose and leadership shine through. Professionals who can identify and live their true purpose can determine their experience in any circumstance and create a significant presence and impact — at home, at work, and in the community. Read full story

Elyse Tager, Elymedia, LLC
Back to the Future of Behavioral Targeting: Interview with
Chad Little
In the science fiction movie, Minority Report, the anti-hero played by Tom Cruise is a police officer forced to flee after being falsely accused of murder he has yet to commit, and he has to find out why he is being set up. There is a part in the movie where Tom Cruise's character is walking through the mall and he's personally greeted by electronic billboards and displays ads like the Gap ad commenting about the shirts he last bought. The movie is set in the year 2054, and it would be interesting to look back to the future and see how behavioral targeting can evolve and...Read full story

Jean Romeo, Research Concepts, LLC
The Role of Product Tests in the Technology Buying Process
Network World wanted an understanding of how its product tests are used in the buying process. Specifically, when in the buying process are product tests used and what type of impact do they have? In order to provide insight into these questions, Research Concepts, LLC administered a survey to members of Network World's Technology Opinion Panel. Respondents were screened for their familiarity with Network World's testing program, Clear Choice Tests. Read full story



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The Trouble with Green

"For in the true nature of things, if we rightly consider, every green tree is far more glorious than if it were made of gold and silver."
— Martin Luther

You want to sell "green" to IT Executives. Those IT Executives want to buy "green." So what's the problem? You're not speaking a common language. That's the message from two recent roundtables I've chaired with IT buyers: One, a discussion with top IT pros comprising the customer council for a major network... Read full story