IT Marketing Insights, Best Practices and Case Studies
July 30, 2008
Paul Gillin, Paul Gillin Communications
A Mobile Game-Changer
Apple unveiled the iPhone Application List last week and boasted that it sold one million of the new 3G (third generation) devices in the product's first weekend on the market. More important than the sales figures is the coup that Apple has pulled off: The iPhone 3G looks to be the first mobile device... Read full story
Paul Desmond, Paul Desmond Editorial Services
How to Write White Papers that Resonate
If you’ve been involved in producing white papers, then you know the job isn’t an easy one. You can picture what you want the paper to achieve, but pulling all the appropriate resources together to get the job done, and then getting all stakeholders to sign off, can be a frustrating, time-consuming task. Read full story
Elyse Tager, Elymedia, LLC
Privacy and Behavioral Targeting — The Issue Heats Up
These past few weeks have really been eventful for the Behavioral Targeting world and the issue of privacy. It seems that the more complex BT solutions become the more problematic. Once the ISP’s got into the behavioral targeting equation, concerns about privacy have leaped to an all time high. Read full story
Ann Roskey , Accela Communications
Video Testimonials: Taking Advantage of Word-of-Mouth Marketing
“In all these studies, word of mouth has more of an impact than traditional forms of advertising. Having a word-of-mouth marketing strategy is becoming essential for marketers.” —Debra Aho Williamson, senior analyst at eMarketer. As the type and frequency of media bombards your target audience with more information than ever, word-of-mouth remains the most effective form of communications. Read full story
Doug Chandler, IDC What's Happening in the Online Storage Market?
The online storage market continues to develop at a rapid pace. Earlier this month, Symantec quietly acquired its consumer online backup partner, SwapDrive, whose services Symantec had been OEMing for about two years under its Norton 360 consumer offering. This mirrors purchases made by EMC (Berkeley Data Systems) and HP (Opelin) last year, also in the consumer online backup space. In the meantime, new providers continue to enter... Read full story
Contribute a story to ITiki
Sign-up for ITiki Newsletter
Welcome to the Brave New World of Networking
For years, the network infrastructure market has been something of a tech industry anomaly – but could there be a big shakeup in the works?
Usually, after a couple of years of intense innovation and investment leading up to product and company launches, a tech market goes through a shakeup and we wind up with a strong market leader and a couple of three second-tier players. In the Darwinian nature of business, some of the startups die outright and some are swallowed up by bigger fish. Read full story
To stop receiving the ITiki Newsletter, please click here. You may also write to Network World Inc., Attn: Marketing, 492 Old Connecticut Path, Framingham, MA 01701. Read Network World's Privacy Policy.