August 26, 2009
Success Metrics for Social Media & Email Marketing
Ryan Deutsch, VP, Strategic Services & Market Development, StrongMail Systems
Like many of you, my inbox is filled with the latest research on social media and how it will soon change the world for many email marketers. Unlike some of you, I happen to be a true believer that social media will become a critical part of not only direct marketing but email marketing specifically. Recently a report prepared by Wetpaint and Altimeter looked at the world's most valuable brands. Read full story
Email Newsletter Sponsorship
NetworkWorld.com’s E-mail Newsletters are a targeted and cost effective channel for your marketing objectives. Your promotional message appears alongside editorial content written by Network World editors and industry experts. Reach IT and network prospects who are 100% opted-in to one of our 30 E-mail Newsletters. For more information, contact your Network World sales executive and download our datasheet today.
How New Gmail Updates Affect Your Email Marketing Program
Alex Williams, Strategist, eROI
Recently, Gmail announced it will display images by default for emails from addresses that are in that person's contact list. It will also display images if you have sent that address at least two emails and that the address in question is authenticating using SPF or DKIM. So, how does this affect your email marketing program? Read full story
How Should I Use Email to Promote My Event?
Jack Mardack, Director of Marketing, Eventbrite
Email is a powerful marketing tool that can have a huge impact on the success of your event. The following are a few email-related tips to help event organizers ensure that success... Read full story
Co-Branded Email Campaigns
Leverage the Network World brand to get your organization’s name, brand and solutions noticed...and read! Build brand awareness by capturing the mindshare of Network and IT buyers with your own content, alongside the trusted Network World name. This opportunity drives interest to your product, white paper, event or other special offer. For more information, contact your Network World sales executive and download our datasheet today.
"We analyzed all emails sent in the last year (roughly one billion), and found that more and more people are including links in their emails to social networks like Twitter and Facebook. It's quite interesting how Twitter sharing is growing at a faster rate than Facebook, and it seems that small businesses are really discovering the value in both platforms."
— MailChimp
MailChimp.com
TREND ANALYSIS: Email Performance Since 2001
MarketingSherpa.com
We’ve been studying email trends for a long time, and this chart goes back to the beginning, tracing the relationship between email practice and email success. In one form or another, we’ve asked the basic question about how well email was performing since our first survey in 2001. This chart highlights some trends and key takeaways.
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