August 27, 2008

Paul Gillin, Paul Gillin Communications
A Fast, Flexible and Cost-Efficient Approach to Developing Content
One of my clients has been experimenting with an innovative and efficient approach to content development and I want you to know about it. The company is in a highly specialized and big-ticket b-to-b industry. Its executives are very busy and very well paid. The VP of marketing wanted to develop some thought leadership white papers, but the prospect of pinning down...Read full story

Jon Greer
Catching Flack: Five Ways to Make Pitching More Productive and Less Painful
Most PR people I know don’t like to pitch stories to the media. A big part of the problem is that the people doing the pitching are at a big disadvantage: they are essentially ill-prepared to be successful, and that drives the fear and anxiety. Read full story

Elyse Tager, Elymedia, LLC
Report from the Behavioral Targeting Conference, July 2008
I attended a one day conference on the topic of Behavioral Targeting in San Francisco a few weeks ago which really was excellent. The attendance was surprisingly large. I don’t have an actual count, but I’m sure there were 250-300 attendees, which huge for such a narrow topic. The major themes were privacy, Web 2.0, privacy, predictive modeling and did I mention privacy? Read full story

Andrew Hanson, IDC
What's Happening in the Unified Threat Management Market?
To the dismay of some vendors and the pleasure of others, IDC has highlighted a growing trend that sees unified threat management (UTM) security appliances replacing traditional network routers in the lower price bands. The UTM category showed that it has become a mainstream network threat management component. Although the market didn't hit triple digits in growth like it did in 2004 and 2005, it still grew 36% with $1.3 billion in vendor revenue during 2007 and IDC expects that it will be the highest selling category of security appliances in the future. UTM remains popular because it is a single piece of hardware that can perform multiple applications. Read full story

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Are you ready for your closeup?
Maybe it really is the Year of Video

Here are some things that have taken a hit from $4 a gallon gasoline.

• Teenagers cruising the strip downtown on a Saturday night
• Senior citizens taking a leisurely Sunday afternoon drive just to see the countryside
• Harried parents volunteering to drive all the members of the U-11 soccer team in that giant SUV you wish you hadn’t bought when gas was closer to two bucks a shot. (Did I really need six rows of seating and 19 cup holders?)
  Read full story