September 26, 2008
Paul Gillin, Paul Gillin Communications
Why Social Networks Work
Last fall, I shared a lunch table with a group of Twitter enthusiasts at a social media event. One of them said something that crystallized perfectly the reason that social networks have taken the world by storm. Read full story
Elyse Tager, Elymedia, LLC
That's Mine! It's My Behavioral Targeting!
As a mother of two I have seen my share of my children battling it out with shouts of "That's mine! It's my toy!" With varying degrees of physicality involved, depending on how strongly either child wants the toy, the end result is that someone is going to lose and not get to play with the toy they wanted. It seems the toy that everybody wants to get their hands on nowadays is "behavioral targeting." Read full story
Dave Paradi, ThinkOutsideTheSlide.com
Best Practices for E-mailing Sales Presentations
Many times we are asked to e-mail a sales presentation either as a substitute for a live meeting in the early stages of the sales process or so the prospect can share it with others. Here are four best practices to make sure your presentation gives the prospect the best image of you and your products or services. Read full story
Bill Golder, Miller Heiman
Chronicles of a Sales Leader: Dare to Differentiate
Let's face it. Despite what your marketing brochures say, there's very little difference between your products and services and those of your competitors. I applaud you if you've convinced your organization otherwise, but you should ask your customers and prospects to quickly rattle off the qualities that make you stand out from the others in your arena. You might be surprised by the uncomfortable silence that follows that question. Read full story
Aaron Kahlow, Online Marketing Summit and BusinessOnLineTop 10 Challenges Interactive Marketers Face
The top 10 challenges facing the interactive marketing community are very much the same as those facing the entire marketing community... in that almost every marketing professional must address the interactive/online marketing medium. Having spent the last two years traveling the world for the Online Marketing Summit events (more the United States, but you get the point), educating marketers on the best practices of online marketing, I've had a chance to interact with thousands from all areas of marketing.
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Is thin in?
More IT buyers considering the thin computing model
Thin computing isn’t a new idea. Those of you with some institutional IT memory will recall the launch of Citrix’s WinFrame software and all the hoopla around the introduction of Oracle’s Network Computer in the 90s. (Interestingly, Oracle is getting back into the hardware business, as you can read about in this piece...Read full story
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