October 30, 2008
Paul Gillin, Paul Gillin Communications
What Most People Don't Get About Links
I got a press release recently from a PR pro whose client has an interesting story to tell. The company makes a security product that combines cellular and global positioning technologies to alert people when valueable items have moved beyond a specified location. This particular pitch told about a customer...Read full story
Elyse Tager, Elymedia, LLC
Behavioral and Web 2.0
MySpace announced the launch of MyAds earlier this month. It's described as "a new advertising platform designed to create relevant, targeted promotional business campaigns within one of the largest social media environment." MySpace MyAds is a do-it-yourself advertising platform that democratizes the landscape of online advertising, enabling anyone...Read full story
Ann Roskey, Accela Communications, Inc.
Using Online Video to Thrive in a Challenging Economy
The poor economic conditions that together we face will require more business discipline that ever in 2009. In order to truly thrive, the coming year will be one that calls for a laser sharp focus in three areas...Read full story
Anne Holland, MarketingSherpa.com
Recession as Marketing Bonanza – a Contrarian (Yet Realistic) View
For marketing-lead companies, a recession can be seen as a golden opportunity. Your competitors are slashing their budgets, pulling back on brand marketing in particular. As the same time, ad costs are dropping. Media companies, used to the fat of good times, slash prices and extend special offers (i.e., get three ezine ads tossed free in with every 12x drive-time radio spot) t keep their bookings stable. It's the perfect time to build market share at lower cost. Read full story
George F. Colony, Forrester ResearchCIO Best Practices for Thriving in a Recession
I hosted a dinner last night at Forrester's Business and Technology Leadership Forum here in Orlando. Great discussion with 12 CIOs, several CMOs, and a vendor CEO. When we weren't passionately debating politics, we spent time compiling recession strategies – the best ways of riding out a potential economic slowdown.
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In Sickness and in Health
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On December 31, 1979, the Dow Jones Industrial Average closed at just under 840. On September 29, 2008, the DJIA dropped nearly that amount (777 points) in a single day! Just two weeks later, it rose by a stunning 936 points in one crazy day to nearly 9,400 – only to drop again in the ensuing days to near 8,100. (As of this writing, we'd bounced back up again to just over 9,000, still well below the Dow's peak of 14,164 points one year ago on October 9.) Read full story
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