December 11, 2008
Elyse Tager, Elymedia, LLC Making the Best of a Bad Economy
No surprise, but the economy is taking its toll on media of all kinds. The NY Times Media has announced a 51% decline in profits and is teetering at the precipice. That venerable institution has started my Sunday mornings ever since I can remember. It would be a tragedy to see it go, or even cower in a corner. Techcrunch is keeping tabs on the layoffs (which seems a bit goulish, but oh well) as VC's encourage getting lean and mean early. Read full story
Craig Kerr, iPostPractical Tips for Holiday Success
The best thing you can give yourself and your company for the holidays is the gift of practical segmentation – a gift that keeps on giving, especially when it comes to profits in a tough market. In the current economic climate, the shrewd email marketer has an opportunity to be the hero who helps the business stay afloat and even thrive. While many email marketers long to be able to segment their lists into thousands of mini-segments to conduct true one-to-one marketing, now is the time...Read full story
Jean Romeo, Research Concepts, LLC
Usage of Approved Vendor Lists for Technology Purchases
Does getting on an approved vendor list (AVL) make a difference in the technology buying process? In order to provide insight into this question, Network World has been asking questions about the usage of AVLs in research studies across a variety of technology areas. The online surveys were conducted with members of Network World's Technology Opinion Panel in 2008. Respondents were screened for... Read full story
Paul Gillin, Paul Gillin Communications
Search is the New Circulation
Recently, I had the chance to speak to two classes of junior and senior public relations majors at Boston-area colleges about changes in the media landscape. I find these sessions to be an enlightening to me as they are to the students because I learn a lot about their preferences and motivations. Read full story
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What IT Executives Need Right Now
Capturing attention even in a lousy economy
Okay, it's official.
The organization that makes pronouncements on such matters – known as the National Bureau of Economic Research's Business Cycle Dating Committee (try getting that on a business card) – announced this week that the U.S. entered into a recession in December, 2007.
Were you wondering? Anyone who owns a home or a 401k account knows that the economy is in bad shape...Read full story
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