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Teleworking takes off in Atlanta

Nonprofit groups creates a telework start-up program loaded with incentives
Telework Beat By Ann Bednarz , Network World , 09/19/2005
Ann Bednarz

A law firm, corrections department and manufacturing company are among 13 Atlanta employers to take part in a unique telework initiative that offered free consulting services and even reimbursed employers for certain monies spent getting their telework programs off the ground.

The group behind the initiative is Clean Air Campaign, a nonprofit organization that works with Georgia companies, government and schools to help reduce traffic congestion and improve air quality.

In its latest telework program, Clean Air Campaign provided participating companies with up to $10,000 in consulting services and up to $10,000 in reimbursement funds for staff time spent developing and implementing a telework pilot. In return, participating companies had to commit to creating or expanding their telework programs.

Last month Clean Air Campaign announced the results of the program, which allowed each of the 13 participating companies to work with Los Angeles-based telework consultant Elham Shirazi to plan and implement a six-month telework pilot. As of July the program - called Telework Leadership Initiative - had spawned 1,800 new teleworkers in the Atlanta metropolitan area, Clean Air Campaign reports.

The group points out that employees aren't the only ones who benefit from teleworking. Employers, too, stand to gain - in particular when employees log extra hours of work time on days they telecommute.

Clean Air Campaign surveyed participants and found teleworkers save an average of 107 minutes each day they telework by not commuting - and most often that time goes right back to the employer. More than 70% of respondents said they typically use the extra time to do more work.

"The findings from this survey really dispel the myth that telework is only a benefit to employees," said Ellen Macht, executive director of Clean Air Campaign, in a statement. "In each of the 13 pilot programs, the employer reported significant bottom-line benefits, including increased productivity, improved morale and even savings on office space."

Among the program findings:

* Teleworking improves morale. Almost 90% of teleworkers reported improved morale due to teleworking, and 80% of managers agreed that staff morale was up as a result of teleworking. More than 65% of teleworkers said they're less likely to look for another job as long as they can telework, and more than 45% of managers feel that teleworking gives the employer a competitive edge.

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