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Telework thrives at Trademark Office

After big technology hurdles, the agency is rewarded with happy employees and dramatic savings.

By Toni Kistner, Network World
December 09, 2002 12:04 AM ET
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The U.S. Trademark Office is ahead of its time. In 1997, long before the federal government mandated eligible employees telework, the agency launched a two-year pilot program with 18 trademark attorneys working three days a week from home. Today, the pilot has phased into a permanent program that includes 108 of the 250 attorneys. More are expected to enter the program next year.

Such success would have been enough for many organizations. But the Trademark Office has much bigger plans that could make the central office obsolete - at least in theory. In November 2001, it launched a "hoteling" pilot in which 20 attorneys work mostly from home. When they do commute to the Trademark Office's facility in Arlington, Va., they reserve office space in advance. When the pilot goes permanent in November 2003, all teleworkers will move to the hoteling scheme. This will let the agency provide one desk for five teleworkers, shutter two or three of its four office floors, and save between $900,000 and $1.3 million annually in real-estate costs.

In conjunction with the hoteling plan, the agency is building an electronic application system that will let attorneys handle every aspect of the trademark application and approval process online. "Significant pieces of the pipeline are in place today," says Doug Bourgeois, the Trademark Office's CIO. The system consists of a half-dozen applications, including a search tool, which eventually will be integrated. The electronic application system is a custom-built, Java-based program that Bourgeois' team is migrating to XML-based forms. When that's completed, they will build an application that lets attorneys process, review and manage the workflow of an application.

"Attorneys will be able to access their dockets and the complete files for each case electronically," Bourgeois says. "We'll want them to be able to download the file and work locally, make changes and corrections, and make it viewable by others."

In some organizations, there's no clear-cut way to measure employee productivity, in or out of the office. But because the Trademark Office already measures the number of cases attorneys handle and the type of work they do on them, officials have been able to gauge not only employees' performance before and after they began teleworking, but compare teleworkers' performance to that of an in-office control group.

"We found teleworkers had high job satisfaction, the quality of their work was as high as in the office, and productivity was even higher," says Deborah Cohn, the Trademark Office's program manager.

Keys to success
In hindsight, CIO Doug Bourgeois would have taken these steps before launching the Trademark Office’s telework program
Provide ample support
Teleworkers work flexible hours, so extend your support hours to accommodate them. If you deploy desktop PCs, make sure you have enough manpower to visit teleworkers’ homes to support them. If not, deploy laptops, which teleworkers can bring to the office (or ship overnight) to have serviced.
Ensure adequate performance
Test the performance requirements of the applications your teleworkers will run remotely. It’s not just a bandwidth issue. The way the packets are transferred and the footprint of those packets also affects performance. Adjust the parameters accordingly.
Designate a broadband liaison
Insist your telephone company provide a single point of contact for your IT staff and teleworkers during data-line provisioning. Make sure that person is available during your support hours.
Establish rapport
During the setup process, stay in touch with teleworkers every step of the way. Ensure they understand the challenges IT is facing and that the department is working on their behalf to create a viable program.
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Moreover, the program has let the Trademark Office retain valuable employees such as Vivian First, a participant in the initial pilot program. Two years ago, when First's husband took a job in Harrisburg, Pa., she assumed she'd have to quit hers. But Cohn gave her the option to work from home. Today, First commutes to the office one day a week, which takes one-and-a-half to three hours depending on traffic. It's a trade-off she's happy to make.

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