Talisma ships second version of CRM e-mail product

Talisma has begun shipping the second version of its customer relationship e-mail management software, a package that can help corporations conduct and analyze e-mail correspondence with online customers - a form of correspondence often called "closed loop e-mail."

This, the second version of the Talisma Enterprise Edition 2.0, extends beyond e-mail management to include a chat system as well. It also lets e-marketers blast out e-mail messages at up to 25,000 messages per hour.

The chat integration is based on technology from Interactive Intelligence, says Michael McClure, vice president of product marketing. "People are moving beyond e-mail for e-commerce," McClure says. "With Talisma, you can now talk to someone in a chat session in real-time. Our software will store that interaction."

In addition to the new version of its product, which starts at $10,000, Talisma this week will make its product available as a hosted application service. Exodus Communications will be the Web-hosting facility for the Talisma service, expected to cost about $4,000 per month.

Contact Senior Editor Ellen Messmer

Other recent articles by Messmer