IBM puts spotlight on digital media
Application service providers were supposed to be the next big thing, but the market got off to a rocky start and many vendors went bust. Now a new generation of ASPs, joined by traditional software vendors like Microsoft and Oracle, is promising to deliver on the 'software as a service' concept
 
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Big Blue is also placing its digital media products under the IBM Digital Media Factory umbrella, comprised of servers, workstations, storage products, middleware, applications and third-party technologies. Some of these products include the IntelliStation Workstations, Electronic Media Management System, IBM Content Manager and WebSphere Commerce for Digital Media.
IBM also plans to help companies utilize their digital content, showing them how it can be used for different purposes such as marketing, internal communications and archiving.
"Digital media is ... changing under people's feet and many are not noticing," said Jurij Paraszczak, CTO at IBM Digital Media. "We can show companies where they fit in the value chain and where they can move up."
The company will also continue to recruit technology partners and service providers as part of its new strategy.
In terms of clients, IBM said that it has already provided technology integration and consulting services for clients like The Wall Street Journal's WSJ.com site.
The IDG News Service is a Network World affiliate.
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