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PeopleSoft this week released its first updated, rebranded set of the applications it acquired through its August purchase of J.D. Edwards.
The release, which includes around 400 changes across 30 software modules, fulfills J.D. Edwards' pre-acquisition plans to deliver this month updates throughout its J.D. Edwards 5 product line. The line is now branded EnterpriseOne, and has been revamped with a PeopleSoft look-and-feel.
PeopleSoft's own applications are now part of the company's Enterprise portfolio. Enterprise and EnterpriseOne will be sold and developed as separate product lines, with Enterprise targeted at global organizations and services-focused midmarket customers, and EnterpriseOne tailored to companies in asset-intensive industries such as manufacturing and distribution.
While Enterprise and EnterpriseOne will retain separate code bases, PeopleSoft plans to work over the next year on cross-pollinating technology from the two software sets. Enterprise will gain from J.D. Edwards' applications new asset and real estate management modules, as EnterpriseOne picks up supplier management, e-procurement and sourcing features from PeopleSoft's software.
"These are things J.D. Edwards had been looking at either building or acquiring," said Les Wyatt, formerly J.D. Edwards' chief marketing officer and now PeopleSoft's general manager of EnterpriseOne. "Now, we can take advantage of the intellectual property available in both companies to more rapidly deliver integrated components into each of the product lines."
In discussing PeopleSoft's product roadmap, CEO Craig Conway has repeatedly emphasized that the goal of the J.D. Edwards acquisition was market expansion, not consolidation. In his opening keynote at this week's PeopleSoft Connect show, Conway likened the deal to Ford's 1990 takeover of Jaguar.
"Ford successfully entered the high-end luxury automobile market by expanding on an already-successful product - by improving it, not replacing it. That's what PeopleSoft's strategy is," he said.
Over the next few years, as PeopleSoft shuffles technology between its Enterprise and EnterpriseOne lines, the two portfolios could eventually dovetail into one software set, Wyatt acknowledged. But such a merger isn't in PeopleSoft's plans, he said.
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