In the chips
Victorious entrepreneur looking to shake up network device market.
By
Bob Brown
,
Network World
, 06/28/2004
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The winner of Network World's inaugural "Who Wants to be an Entrepreneur?" contest says if all goes well his idea could lead to routers and other network
devices costing much less and coming in smaller sizes.
Joe Pereira, a former design manager for pre-IPO semiconductor company NetLogic Microsystems, beat out 60 entrants with his
concept for a content and database engine designed to take up two to 10 times less space and handle more chores than current
specialty processors. His prize: $30,000 split between cash and services paid-in-kind, such as legal advice, plus exposure
to a panel of judges including three venture capitalists.
"This is great news," he said, when notified. "I hope this can be the start of a great company."
The contest launched April 19 and gave would-be entrepreneurs about a month to submit entries. It elicited a range of ideas
from those running corporate networks, working for consulting firms and toiling within the vendor community. Among the finalists
were pitches for a biometric ID system, automated password management, a service to help small-office and home-office users
secure their networks and computers, plus a system for cutting down on spam by spotting and stopping it closer to the point
of origin.
Several entrants proposed ways to clean up log files from Cisco routers and other devices. One entrant even proposed a new
type of energy that had judges joking about cold fusion.
As for Pereira, he says he had never entered a business competition before but decided to use the process as a way to help
validate his idea.
The 36-year-old technologist, who enjoys soccer and reading philosophy, says he has been awarded 17 patents over the years
and has 20 patent applications pending. His content and database engine idea stemmed from efforts to accelerate processing
of various multi-dimensional databases, including those used in bioinformatics and security.
Pereira, who moved from India to the U.S. in 1999 and now lives in California, says the technology he has under development
would be sold as a subsystem, card or chip. The processor he has in mind "stores databases including routing tables and security
rules (spam, intrusion-detection system, virus), and applies them at high wire rates," he wrote in his application. Pereira
describes his vision as "improving performance and reducing cost for router, security, cache and database systems."
He says that his content and database engine, by supporting a range of processing duties, would be a cost-effective alternative
to silicon designed specifically for each niche, such as processing XML data.
He estimates it would take about two months to define a processor for any particular customer and eight months to build it.
He says he plans to build "a mathematically complete solution rather than [another one of] today's heuristics-based solutions."
Jeff McCarthy, one of the contest judges and a general partner at North Bridge Venture Partners, gave Pereira's concept a
thumbs up based on the credibility of the founder, the fact that what Pereira is proposing solves a real problem and that
it boasts a good value proposition for equipment makers and buyers.
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