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While no test is going to be perfect, expecially when wireless...- Craig Mathias
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Cisco Friday said it has agreed to acquire Scientific-Atlanta in a deal valued at $6.9 billion.
The combination offers Cisco the fourth component of what the company is calling a quad play - data, video, mobility and voice convergence. (More analysis )
"Video is emerging as a key element in the service provider's quad play," said John Chambers, Cisco's president and CEO, during a conference call to discuss the acquisition. "In fact, video may be the most critical in this bundle for consumer loyalty."
Cisco already has products that let service providers deliver data, voice and mobility. Scientific-Atlanta, a maker of cable set-top boxes, adds the video component.
Scientific-Atlanta purchase changes Cisco’s acquisitions rules
Q&A: Breaking down Cisco’s cable TV move
By integrating Scientific-Atlanta's set-top boxes with router products from Cisco's Linksys group, Cisco can make a unique converged offering to the market, Chambers said. "The opportunity for Cisco is to reduce complexity for users," he said. "An integrated architecture is in our opinion the only way to reduce complexity."
Industry observers agree. A single device includes cable TV capabilities, a cable modem, wireless LAN, VoIP and potentially even high-definition TV, would be valuable, said Peter Hulleman, a research manager at IDC. Cisco already has many of these technologies. A single device might make it easier for users to download movies from the Internet and watch them on their televisions, for example, Hulleman said.
With the backing of Cisco, Scientific-Atlanta is in a better position to pursue opportunities in a changing marketplace, said Jim McDonald, chairman, president and CEO of Scientific-Atlanta, also speaking during the conference call. He said that cable companies are moving toward a new architecture that allows them to deliver video and voice services over converged networks. At the same time, telephone companies are making offerings in the entertainment market. Both markets want integrated solutions from fewer vendors, he said.
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