In the face of customer demand and possible technical problems, online travel-booking site Priceline.com depends upon an elaborate Web infrastructure to keep the site running smoothly. The Norwalk, Conn., company also puts plans in place to thwart the threat of natural disasters - such as a potential outbreak of the avian flu. Priceline CIO Ron Rose recently answered questions for Network World Senior Editor Denise Dubie on the topic and revealed that consistent planning for disasters will help IT departments better equip their companies to face a pandemic.

What measures are you taking to prepare for an outbreak of the avian flu?

Priceline has a long history of enabling its workers to work in a mobile manner. We are finding that discussions around avian flu are just confirming that our ongoing approach of enabling people to work remotely has benefits both in terms of business continuity and in terms of added productivity of a more empowered workforce.

Do you feel you are susceptible to this type of outbreak? And how important is it for you to keep operations running in a  business as usual manner?

If there were a true pandemic, it would be hard to imagine any kind of company that wouldn’t be susceptible. We regard this as another form of business continuity planning that most companies should at least discuss among management. Just the discussion can be very healthy in terms of examining alternatives and enhancing existing plans.

How do you currently support remote or teleworkers? What are you doing to augment that set up?

We enable people using strong authentication techniques and VPNs. Our current standards are appropriate for an avian flu situation. The discussions have reinforced our belief that this approach is a good one.

Is there anything you are telling your employees in terms of the avian flu?

We have a small task force of people who are working on business continuity issues, as we have for years. We’ve always worked on such things, even long before [Sept. 11, 2001] brought such work to the foreground of everyone’s awareness.

Are there measures you think companies can take in advance in terms of technology to lessen an outbreak?

One thing we have focused on lately in our business continuity planning is how we could we increase the effectiveness of communication most quickly in the case of a problem. I’d suggest that companies do the following regardless of their avian flu planning:

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