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Nortel: Enterprise key to rebound

Aims to use its position in voice, IP telephony to boost profile.
By Jim Duffy , Network World , 05/22/2006
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Once again, Nortel is counting on its enterprise operations to help lift the company out of its financial doldrums.

Nortel last week updated the press and analysts on its progress during the first six months of President and CEO Mike Zafirovski's tenure with the company. Among the key points was a reiteration of the important role Nortel's enterprise business plays in the company's rebound from restating years of financial results after an accounting scandal in 2004.

"We do believe we have a real chance to be strong in enterprise," Zafirovski told analysts during a conference call. "Enterprise is an area we certainly are very committed to."

That same commitment was espoused by ex-CEO Bill Owens when Nortel restructured almost two years ago. Owens departed last fall, but Zafirovski is moving forward with the enterprise mantra.

Zafirovski says Nortel can use its heritage in voice, its leading position in IP telephony and installed base to boost its profile in corporate environments and become a leading provider of next-generation infrastructure components. Zafirovski has also set goals for Nortel to claim 20% of the markets it deems strategic over the next three years.

That might be tough in enterprise. While Nortel is a leading provider of enterprise telephony, shipping the most PBX lines over the last two years, it is second to Cisco in the proportion of PBX business generated from IP, according to the Dell'Oro Group.

Dell'Oro says Nortel is on track to generate more PBX revenue from IP than TDM over the next couple of quarters.

And though Nortel also is second to Cisco in Ethernet switching, it is a distant second. Nortel had less than 5% of the 2005 worldwide Layers 2, 3 and 4-7 switched Ethernet market, while Cisco accounted for 71%, according to Dell'Oro.

Analysts say it will be close to impossible for Nortel to build that share up to its goal of 20%.

"What's happened in the enterprise is Cisco's gotten a lot stronger, Avaya's gotten a lot stronger in voice, HP has on the data side, and [Nortel's] gotten weaker," says Zeus Kerravala, an analyst at the Yankee Group. "The products are OK, but when you go through as much management [and structural] change as they have, it takes a while to do that, and it's hard to do all of those things at once."

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