Genius Interactive

Company: Genius.com

Details: Service is available for $69 per user per month.

Challenge: Company Web sites are often static, yet sales people rely on those pages to help sell their products. “Sales people don’t have visibility into how their prospects are using the Web site. They don’t know what is being looked at or considered,” says David Thompson, CEO of Genius.com. Thompson says high-end CRM tools demand a lot from IT in terms of development, infrastructure and management.

Click to see: Genius Interactive, an AJAX-based, on-demand tracking service

Solution: Genius Interactive is an AJAX-based, on-demand service that lets companies track how customers are using their site as well as personalize the experience and interact with them. The customer clicks on a link and the browser kicks off the dynamic application, which notifies sales representatives via e-mail or SMS that the customer is on the site. The sales representative can bookmark product pages with virtual notes or special coupons, or chat live with the customer. The customer’s movements are tracked with Genius.com’s proxy server. Thompson says there is no need for IT involvement because users can sign up for the service themselves. However, he says a future version of Genius Interactive will empower IT with controls to make sure that corporate policies are followed and that the data gathered is automatically folded into back-end systems.

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