A technology industry standards body is considering setting benchmarks for how virtualization should work in a computer network.

The Standard Performance Evaluation Corp. (SPEC) this week is forming a group to discuss whether virtualization benchmarks are needed and, if so, then set those benchmarks over an estimated three-month process.

"It seems like a number of our member companies have simultaneously agreed they are ready to move on it and form a working group," said Walter Bays, president of SPEC "All of them must have been hearing the same thing from their customers."

SPEC is a nonprofit organization of top companies in the technology industry collaborating to establish impartial standards to measure the performance of various types of technology. SPEC has set benchmarks for servers, software applications, high performance computing systems, for example.

Virtualization is a growing field for improving the performance of data centers without having to add more servers. For instance, virtualization makes it possible to run several software applications, even based on different operating systems, on the same physical server.

Because many IT managers at companies are still learning what virtualization is, benchmarks would help educate them, Bays said.

"It would actually increase the market for virtualization because it would reduce uncertainty about it for the buyers," he said. "They would be better able to do comparison shopping."

The virtualization market doesn't seem to be hindered by so far. VMware, the subsidiary of storage vendor EMC that sells virtualization software, on Oct. 17 reported an 86% growth in third quarter revenue to $188.5 million, compared to the third quarter of 2005. The third quarter revenue, up 20% from the second quarter, translates into an annual run rate of $750 million, VMware said.

"Based on the adoption rate, benchmarking is not first and foremost in customers' minds," said Brian Byun, vice president of global partners and solutions for VMware. Whether one virtualization software package runs 5% or 10% faster than another isn't as important as the increased performance of virtualization versus nonvirtualization, Byun said.

The lack of benchmarks isn't preventing Advanced Micro Devices from touting the virtualization capabilities of its microprocessors.

The IDG News Service is a Network World affiliate.