HP this week revealed it would in 2007 run the HP Software Forum user conferences, shows previously put on in part by the management software maker's independent user group OpenView Forum International.

HP, with its $4.5 billion Mercury Interactive deal complete, says it will rename the show HP Software Universe and highlight best practices and technology seminars about OpenView, as well as software from the acquired Peregrine Systems and now Mercury.

"At this time, HP has made the business decision to run its own user conferences -- a common practice within the technology industry. We are significantly expanding our customer base and it is critical for us to communicate to all HP customers -- both current and future customers -- in the most direct way possible," HP commented in response to a press inquiry.

Industry watchers aren't surprised by the move, citing HP's self-described "game-changing" acquisition.

"HP Software now has a much broader scope than the mostly network management-oriented audience that attended Forum. I also wouldn't be surprised if HP did a complete rebranding of the software group. They are such a different organization now and the problems that their solutions are trying to solve go way beyond the traditional compartments of network management, asset management or even testing," says Jasmine Noel, a founder and principal analyst at Ptak, Noel & Associates. "Another interesting thing is this acquisition swept away the last of the old OpenView technology executives. So when HP says it is game changing they really mean it."

For example, Todd DeLaughter, former vice president and general manager of HP's OpenView Business Unit, now under the moniker of HP Software, left HP in mid-October to head up automation software maker Opalis. And Nora Denzel, former senior vice president and general manager of the company's Software Global Business Unit, resigned in December 2005 after five years at HP.

Founded in 1993, OpenView Forum International (OVFI) currently does not require a membership fee, but the group could consider it going forward, according to Mike Peckar, principal consultant at Fognet Consulting and a forum member, who delivered the conference news to forum members at a New England chapter meeting this week. He told attendees that the group would be considering membership fees and has been asked to participate in planning content for the upcoming HP Software Universe. The North American Software Forum, previously slated to be held in Seattle in June, now is without a definite location or date. The company will host three regional shows worldwide.