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BI vendor MicroStrategy eyes growth for 2007

By China Martens , IDG News Service , 01/09/2007

When listing its resolutions for 2007, MicroStrategy Inc. plans to enhance the visualization and performance capabilities of its business intelligence (BI) software as well as grow its head count and geographical presence.

"2007 is going to be an exciting year for us," said Sanju Bansal, MicroStrategy's chief operating officer.

The vendor is working closely with Adobe Systems Inc. on integrating Adobe's Macromedia Flash authoring tool into new MicroStrategy BI dashboards and visualization. With the vast amounts of information companies are trying to query, the ability to run an animation of all that data could be pretty illuminating. "You could play 30 years of data in five seconds and use it as a launch pad for ideas," Bansal said.

MicroStrategy hopes to demonstrate the Flash animations at its MicroStrategy World user conference taking place from Jan. 22 to Jan. 25 in Las Vegas.

On another front, the vendor is working "very aggressively" on a new 64-bit caching architecture designed to boost the performance of its BI software.

With most of its customers running on Windows, MicroStrategy is looking to take advantage of the capabilities of Microsoft Corp.'s new 64-bit Vista operating system. The idea is to ensure that when thousands of users are trying to access a data cache at the same time, they all gain access to the information within a few seconds.

Although he notes the trend among application vendors like Microsoft, Oracle Corp. and SAP AG to incorporate more BI functionality into their software, Bansal believes such moves won't negatively impact MicroStrategy's business.

He draws a distinction between the "industrial-strength BI" his company is delivering and the more "departmental BI" delivered by the application vendors. A company that uses Oracle's BI software departmentally wouldn't use that same technology to carry out reporting and querying of its 2T-byte data warehouse, he said.

Bansal welcomes open-source BI players such as Pentaho Corp. and JasperSoft Corp. "The rising tide does lift all boats," he said. "Users will start with open source and move to MicroStrategy for more serious BI."

MicroStrategy's main competitors are Cognos Inc. and Business Objects SA, a situation Bansal expects to continue. He declined to speculate on which vendors might be acquired as a result of ongoing consolidation in the BI market, but doubts that MicroStrategy will be one of them.

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