HP pitches PCs for new Energy Star standard

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HP hopes the revamped computers will appeal to institutional IT managers who face a corporate requirement to meet efficiency standards, Bowman said. There are now about 80 desktop models listed in the EPA's Electronic Product Environmental Assessment Tool Web site listing of "green" desktops that avoid toxic substances, are easily recycled and are energy efficient. But most of those desktops meet the EPA's current, lower standard, Energy Star 3.0.

In October, the agency said it would upgrade that standard for the first time since 2000 because 98 percent of all products in the marketplace met its requirements. In an effort to give the Energy Star badge more elite status, regulators raised the bar so it would include only the top 25 percent most efficient desktops, notebooks, tablets, workstations, low-end servers, and game consoles. The new standard takes effect July 20 and upgrades to an even tougher, Tier 2 standard in 2009.

Many PC and chip vendors have found that building green electronics allows them to both be good citizens and to gain a marketing edge. On Wednesday, Dell Inc. said it would expand its "Plant a Tree for Me" program, allowing all U.S.-based consumers and businesses to offset the carbon emissions of manufacturing and running their IT products by contributing through Dell's Web site to several environmental groups. Users can choose to cover the annual carbon impact of a U.S. citizen with US$99, or donate $40 for a server, $6 for a desktop, $2 for a notebook or $1 for an inkjet printer, Dell said.

Also last week, Intel Corp. announced it would remove halogenated flame retardants from the packaging materials it used for its StrataFlash Cellular Memory (M18) products, a line of NOR flash memory units used in wireless handsets.

HP will charge $959 for a dc7700 with Intel Core 2 Duo processor, 80G-byte hard drive and Microsoft Corp.'s Windows XP Pro, $899 for the dc5700 with similar specs, or $609 for a version with Advanced Micro Devices Inc. Athlon chip.

The IDG News Service is a Network World affiliate.