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Cisco looking to counter used-gear competitors

Channel partner programs to combat used gear, and stepped up controls over support and software are part of the plan.
By Phil Hochmuth , NetworkWorld.com , 04/02/2007
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Call Cisco a victim of its own success; as its dominance in corporate routing and switching grows, so goes the vigorous aftermarket for Cisco gear -- a subsegment that's reached a point the vendor can no longer ignore.

Used gear or "gray market" competition is among several issues in Cisco's sights, as it kicks off its annual Partner Summit in Las Vegas this week. Cisco says aftermarket numbers make a visible dent in its equipment revenue. It estimates that gray-market sales take $200 million to $300 million in revenue away from Cisco -- about 7% of its total switch and router revenue in its last fiscal year.


Cisco converged products target small businesses

"The largest used equipment broker in North America has over 50 account managers calling on [Cisco] customers in [the] U.S. [and] did $140 million in sales in calendar year 2006," says a statement on the Partner Summit section of Cisco's Web site. Aftermarket Cisco brokers "have penetrated the government channels and have been on the GSA schedule . . . [and] are effectively selling against Cisco in the Government space."

Cisco says used-gear brokers are winning on the small side of the SMB market - a nut Cisco has tried, unsuccessfully, to crack many times before.

"Cisco does not have an effective offering in the sub-100 market space," the company adds, "and our competitors [including aftermarket brokers], are doing well there."

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You can check outBy Marc N on January 8, 2009, 3:49 amYou can check out http://www.usedcisco.org for more used cisco products that are indeed cheap and already tested

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The Value of NetworksBy Alexs on August 21, 2007, 3:59 pmWith the ever-increasing demand for improved network performance, companies are opting to leverage the value of their existing networks for trade-in value on the...

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It's all about the services!By Jeff Emerson on August 8, 2007, 2:59 pmCisco understood the market problem. You can buy a gigabit switch just anywhere. What Cisco offers are services. Be they real or virtual. They charge 4000$ for the...

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Looks like we are being noticed...By Anonymous on June 4, 2007, 3:55 pmEventually, even an industry giant must look down to see who is tugging at their pant legs. We're tugging hard, but let's hope they don't notice too much and allow...

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Cisco Third Party EquipmentBy Jon Shamebers on May 16, 2007, 12:54 pmAside from savings, recycling Cisco equipment and recycling genuine cards is environmentally responsible. Entry level clients become Cisco customers in the long...

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