A wide-ranging government policy on broadband and healthy competition among providers gives Japanese customers greater speeds at a much cheaper price than U.S. customers pay, a Japanese telecom executive said Wednesday.

Japanese customers pay about US$0.70 for each megabit per second of bandwidth, compared to $4.90 per megabit on average in the United States, said Takashi Ebihara, senior director of the corporate strategy department at NTT East Corp. and a visiting fellow at the Center for Strategic and International Studies, a Washington, D.C., think tank.

A typical Japanese broadband customer pays about $30 a month for 50Mbps of bandwidth, he said. In the United States, Comcast's 6Mbps service is $42.95 a month if you also subscribe to the company's cable-TV service. AT&T's 3Mbps DSL service is $29.95 per month for the first year.

While cable modem service isn't a major player in Japan, the two incumbent telephone companies NTT East and NTT West Corp. have major competition in the DSL space, Ebihara during a forum at the Information Technology and Innovation Foundation (ITIF), a think tank focused on tech issues. The two incumbents have about a third of Japan's 14.4 million DSL customers.

One audience member asked Ebihara whether the Japanese government has net-neutrality rules for the incumbent carriers, as are being considered in the United States. Such rules would prohibit broadband providers from blocking or slowing Web content from competitors or from speeding up their own or their partners' content.

Japanese incumbents must maintain a "level playing field," although there are no specific net-neutrality rules, Ebihara said. "If one customer doesn't like an ISP, you have a lot of choices," he said. "We have competition in the ISP space."

Forum host ITIF has argued that the United States needs a more aggressive broadband policy, saying broadband adoption creates new jobs and new innovative products. As of June 2006, the United States ranked 12th among Organisation for Economic Co-operation and Development nations in broadband adoption, behind Canada, Iceland and Sweden, among other countries.

The ITIF and other critics of U.S. broadband policy say many other countries offer faster broadband at cheaper prices than is commonly available in the United States.

Japan, through its u-Japan broadband strategy, provides money for cities to wire schools and community centers, provides zero-interest or low-interest loans for cities and businesses to deploy broadband, and provides tax breaks for the purchase of networking equipment, Ebihara said.

Asked to compare Japan's broadband policy with the U.S. government's, Ebihara noted that President Bush has called for all residents to have access to affordable broadband by the end of this year, but the U.S. government has done little to make that happen. "I don't think at the moment, the United States has any national policy," he said. "The idea is, let the market do it."

The IDG News Service is a Network World affiliate.