A co-founder of data warehouse appliance company Netezza Monday unveiled a data warehouse appliance from his new company that customers can run on Oracle, IBM and Microsoft databases without having to modify existing applications.

Foster Hinshaw’s new company is Dataupia, whose Satori Server 12000 appliance is designed to provide the speed of a massively parallel processing (MPP) architecture with a relatively simple implementation.

Often, when customers buy a new data warehouse appliance, they have to rewrite the code underlying applications, such as CRM and ERP, that use a database, says James Kobielus, principal analyst for data management at Current Analysis.

“Dataupia’s key differentiator is the ability to run the leading enterprise databases natively within [its appliance], which allows users to run existing database applications without needing to modify them,” Kobielus says. “This is a feature that Dataupia seems to be ahead of the market on. We don’t see it in other data warehouse appliances.”

The Satori Server 12000 supports applications that run on Oracle, IBM DB2 and Microsoft SQL Server databases. The product costs $20,000 per “blade,” each of which holds 2TB of data.

This price is “pretty cheap” and puts Dataupia at the low end of the market, along with vendors like DATAllegro and Netezza, Kobielus says.

Data warehouse appliances, which bundle CPU, storage and software in one package, are growing in popularity. “If you looked at IBM a couple months ago, they re-architected their entire data warehousing product line around appliances,” Kobielus says. “The data warehousing appliance has become everyone's go-to-market strategy.”

Hinshaw, who left Netezza two years ago to found Dataupia and become its CEO, says he is now targeting mainstream data-warehousing market needs, such as business intelligence and long-term storage, whereas Netezza’s product appeals to companies that need high-performance analytics. Like Netezza, though, Hinshaw’s new company uses an MPP architecture that he says dramatically reduces the amount of data movement, increasing scalability and performance.

“That’s the part that excites me, the mainstream data-warehouse guys can get the scalability they’ve wanted for so long,” he says.

Whitepapers

• Symantec State of the Data Center Report
• Monitoring and Managing App Performance
• Monitoring and Managing VoIP
• SNMP Monitoring: One Critical Component to Network Management
• SNMP Monitoring: One Critical Component to Network Management
• Best Practices for HP Servers and HP Enterprise Virtual Array in a Microsoft Exchange

View more DATA CENTER whitepapers

Webcasts

• Data Protection and Application Availability for Your VMware Environment with Veritas NetBackup and Cluster Server for VMware ESX
• Making NetBackup Highly Available with Storage Foundation HA
• Managing the End User Experience-A Real World Example of Success
• Best Practices for Deploying WAN Optimization for Disaster Recovery
• Tips and Techniques for Remote Data Backup and Delivery
• WAN Optimization Landscape

View more DATA CENTER webcasts

Special Reports

• Symantec State of the Data Center Report
• Data Centers: At the center of the action
• Executive Guide: Data Center Decisions
• Get More From Your WAN
• Executive Guide: Storage Heats Up
• Network World Executive Guide: Perfecting Application Performance Management

View more DATA CENTER special reports