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Advanced Micro Devices is getting ready to launch Barcelona, its first quad-core server chip.
A successful Barcelona launch, expected to happen during the third quarter, is critical for AMD, which has seen its share of the server market battered in recent quarters by Intel. Those market-share losses came with a heavy price, dragging AMD's finances into the red. In April, the company announced a US$611 million loss, largely attributed to tougher competition and a price war with Intel.
To stem these losses, AMD has cut discretionary spending, but executives are counting on Barcelona to restore its financial health and turn the tables on its archrival.
Kevin Knox, the vice president of AMD's commercial business, recently sat down with IDG News Service to discuss preparations for Barcelona's upcoming launch. What follows is an edited transcript of that conversation.
We're still on target for a midyear launch with Barcelona. We're actually pretty excited about the product, particularly with respect to some of the features that we're going to enable. When we started out with Barcelona it had a certain feature set. From the time we started out, from the design perspective, the aspects we're going to address, things like virtualization and power, have become more important to the industry. We think its going to have a bigger impact than we originally anticipated.
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