IT buyers positive on Web 2.0, survey says

A majority of IT buyers see Web 2.0 in a positive light, but CIOs would prefer to buy the emerging technologies in suites from larger incumbent vendors.

That’s the nut of the situation according to a recent survey by Forrester Research, polled of 275 IT buyers in June on "Web 2.0" technologies. About 16% said they are hearing about Web 2.0 from vendors all the time, and 50% said vendors pitch Web 2.0 technologies to them from time to time. About 20% are hearing from vendors on the topic, but rarely and 11% reported they haven't been pitched Web 2.0 technologies by their vendors.

Close to all respondents, 97%, said they were familiar with Web 2.0, which is a category of technologies that includes wiki, blog, RSS, podcast, content tagging and social-networking tools, according to Forrester Research. The research firm says as the market grows it will consolidate, which could please enterprise CIOs.

Forrester earlier this year polled about 120 enterprise CIOs about the Web 2.0 market and found consolidation is ideal for their plans with the technologies. "The enterprise Web 2.0 market is beginning to consolidate" and CIOs Forrester polled "couldn't be happier," Forrester reports.