Salesforce.com adds customization features - Network World

Skip Links

DNSstuff.com
Get information about your IP
IP Information
50+ On-demand DNS and network tools

Software

Videos

rssRss Feed
Get instant email notification when white papers, webcasts, executive guides are added to our library.  Stay informed and up-to-date with the latest on IT Technologies with Network World's Resource Alerts.
Audio

Flash vs Silverlight for king of Web multimedia. Listen now!

Network World Panorama

Tech vendors are like high school. Listen now!

Network World's Twisted Pair

Additional Resources

RSS

FEATURED REPORTS

Executive Guide: Storage Heats Up HP

Get the latest on storage technologies that allow IT professionals to better cope with new IT demands. Learn how storage technologies can help you successfully tackle e-Discover, regulatory compliance, green data center initiatives and the data explosion. Get all the details now.

IT Buyer's Guides

View All Buyer's Guides

Free Newsletters

Sign up and receive the latest news, reviews and trends on your favorite technology topics

Save The Date!
What They Are Saying

The Chinese authorities don't need a firewall, they should just use a page design like this site is using,...- Anonymous

Join the Discussion

Partner Content
CA logo

CA Network & Voice Resource Center

Comprehensive Network & Voice Management Visit CA Network & Voice Management Resource Center and get insights into industry best practices, information that helps you to address your challenges.

CA Network & Voice Management Resource Center

whitepaper

Managing Voice Over IP for Successful Convergence

Voice over IP (VoIP) has much to offer in cost savings but some customers have concerns about VoIP call quality compared to the quality of traditional voice services. This white paper will help you learn how to take the right steps so that voice quality is assured.

Managing VoIP for Successful Convergence

whitepaper

The Changing Face of Network Management

Managing your network is serious business. This paper discusses the benefits of integrating configuration change-awareness into your network fault management solution

Download Whitepaper

Salesforce.com adds customization features

Apex code being added to CRM applications
By John Fontana , Network World , 07/17/2007
  • Social Web 
  • Email 
  • Feedback 
  • Close

Salesforce.com Tuesday rolled out the foundation for an online application-development platform that lets users create applications beyond the online provider’s traditional CRM capabilities.

The Apex Code, a Java-like programming language, is being introduced as part of Salesforce.com’s Summer ’07 upgrade to its online CRM application. Apex lets developers create custom processes or applications that run on the Salesforce.com network. The code can be used to create customized extensions to CRM capabilities or to create applications that have nothing to do with CRM.

Also part of Summer ’07 is an online staging environment for developers to create, test and translate code, as well as, train users on the application all before it is transferred to a production environment.

Salesforce.com is using the Apex release to tout what it is calling “platform-as-a-service” capabilities.

“Salesforce is doing for the developer the same kinds of things it did for the end user in the sales department or marketing department; namely, it is taking a lot of the complexity out of owning and operating technology and leaving you with the good bits,” said Denis Pombriant, managing principal of the Beagle Research Group.

“Several years ago we called this utility computing. I think this announcement is bringing us closer to that reality,” Pombriant said.

Users are seeing the possibilities for the future, but for now some only plan to rely on extending CRM.

“What we are going to use Apex for is to tie our bug-tracking system into Salesforce.com,” says Michele Hincks, vice president of marketing for Enviance, which provides compliance-management capabilities in the software-as-a-service model. “Apex will help automate things that are currently manual and provide our customers with a more up-to-date status on their requests.”

The code generated with Apex can run as a Web service and supports SOAP and XML.

“We have a multitenant compiler that compiles the code and database logic, and if there is an issue, then the person setting up the code gets a response that says the code will not run correctly,” says Brad Mattick, director of product marketing for Salesforce.com. He says developers will get reports on what the code is doing and what it is touching, and assurances that the code never runs outside the customer’s environment.

1 | 2 |  Next >
Comment
Login
Forgot your account info?
Add comment
Anonymous comments subject to moderator approval. Register here for member benefits.
Have a NetworkWorld account? Log in here. Register now for a free account.
First Name
Last Name
E-mail
Zip Code