Cisco last week unveiled its next-generation data center strategy along with a key product to support that vision at its annual Networkers conference.

Called Data Center 3.0, the plan is intended to enable customers to better utilize their data center resources, build less-expensive storage-area networks and enhance data security. Among other features, it involves melding disparate data center networking technologies — Ethernet, Fibre Channel and Infiniband — into a single fabric for connecting and virtualization of network elements.

Cisco launched Data Center 3.0 on the heels of HP’s $1.6 billion acquisition of data center automation vendor Opsware. HP says Opsware will allow it to offer its customers a "comprehensive and fully integrated solution for IT automation."

While Cisco’s Data Center 1.0 and 2.0 strategies focused on data center consolidation, 3.0 targets virtualization and automation, says Jayshree Ullal, Cisco senior vice president of the Datacenter, Switching and Security Technology Group. With it, Cisco’s data center strategy is revealed, she says.

“This is an important day for Cisco,” Ullal says of the Data Center 3.0 launch.

The fabric — embodied in a new appliance called VFrame Data Center — is intended to provide real-time, dynamic orchestration of infrastructure services from shared pools of virtualized server, storage and network resources, Cisco says.

VFrame Data Center is designed to link compute, networking and storage infrastructures. It includes a policy engine for automating resource changes in response to infrastructure outages and performance changes, which can be controlled by external monitoring systems through an “open” Web services application programming interface, Cisco says.

The Data Center 3.0 strategy is also aimed at optimizing application performance, service levels, efficiency and collaboration.Cisco plans to flesh out its Data Center 3.0 vision over the next two years.

Some users indicate that Cisco’s data center vision aligns with their own.

“[Virtualization] is a way [users] get to see information at any point in time,” says Evan Jafa, CTO at First America Corp. “We look at everything as a service rather than individual disciplines or technology stacks.”

Virtualization end-to-end management and “full visibility” of the virtual environment are “major gaps,” Jafa adds. And deciding which internal IT group is going to provision virtual resources can be tricky, he says.