The Federal Communications Commission will begin its long-awaited auction of 700MHz radio spectrum on Jan. 16, 2008, the agency said Friday.

The sale is expected to take in $10 billion or more in bids for what has been called "beachfront property:" licenses for frequencies that can carry mobile data and voice services over long distances and through walls much better than current cellular spectrum. The frequencies are currently used by analog television stations, which are scheduled to turn their channels over in 2009 as they move to digital broadcasting.

Google and others asked for rules in the auction that would help new entrants get into the national wireless business, such as a requirement that the winner sell some of the spectrum wholesale to other service providers. The FCC finally watered-down rules for openness, including that one part of the band can be used by any device or application.

The agency is seeking public comments on the auction, designated Auction 73. They are due by Aug. 31.

The IDG News Service is a Network World affiliate.