HP server-storage appliance targets SMBs - Network World

Skip Links

DNSstuff.com
Get information about your IP
IP Information
50+ On-demand DNS and network tools

Data Center

Videos

rssRss Feed
Get instant email notification when white papers, webcasts, executive guides are added to our library.  Stay informed and up-to-date with the latest on IT Technologies with Network World's Resource Alerts.
Audio

Don't get 'Green Scammed'. Listen now!

Network World's Newsmaker of the Week

Cisco opens ISR routers to developers; SaaS providers cut costs with open source. Listen now!

Network World 360

Additional Resources

RSS

FEATURED REPORTS

Executive Guide: Storage Heats Up HP

Get the latest on storage technologies that allow IT professionals to better cope with new IT demands. Learn how storage technologies can help you successfully tackle e-Discover, regulatory compliance, green data center initiatives and the data explosion. Get all the details now.

RSS

FEATURED WEBCASTS

Get Real-world Advice on how to Cost Effectively Consolidate your Data Center Novell

Discover the benefits of paravirtualization in this informative webcast today. This server virtualization-themed webcast not only explores how to improve virtualized server performance, but provides real-world user examples, explains how to optimize workloads and discusses the future of server virtualization. Focus on only the themes that interest you or watch all six consecutively for a full picture of how you can lower your costs significantly through consolidation and virtualization. Register below to learn more and be entered to win an Archos 605 Portable Media Player.

IT Buyer's Guides

View All Buyer's Guides

Free Newsletters

Sign up and receive the latest news, reviews and trends on your favorite technology topics

Save The Date!
What They Are Saying

First of all, thank you for the note. While no test is going to be perfect, expecially when wireless...- Craig Mathias

Join the Discussion

Partner Content

Explore the Ultrium Edge

The powerful tape technology can address data security with tape encryption as well as long term data protection.

Find out more

Disk and Tape Square Off

Discover what disk and tape really cost -- and which solution provides lower total cost of ownership and optimizes energy use for your organization

Download the White Paper

Don't Fall For The Myths

The Clipper Group explores the truth behind the myths of tape, digging into the misconceptions in the disk vs. tape debate.

Download the White Paper

Will You Add Tape Too?

Over two thirds of disk-only users look to add tape back into storage infrastructure according to recent survey.

Download Survey Information

HP server-storage appliance targets SMBs

HP hopes Shorty can go a long way toward boosting SMB sales
By Robert Mullins , Network World , 09/12/2007
  • Social Web 
  • Email 
  • Feedback 
  • Close

HP is launching a server-storage product targeted to small to midsize businesses, the same $60 billion SMB market targeted by rivals IBM, Dell and others.

During an event Webcast from HP’s headquarters in Palo Alto, Calif., HP unveiled the HP BladeSystem c3000 enclosure, nicknamed Shorty because of its compact size, similar to that of a dorm refrigerator. A companion appliance, the StorageWorks All-in-One SB600c Storage Blade, dubbed Shorty’s Best Friend, contains iSCSI storage-area network storage drives. But the enclosure can be configured to include multiple combinations of servers, disk or tape storage, and network connections in the same box.

HP’s announcement follows launches earlier this year from IBM and Dell of products for smaller companies that may not be as big as the Fortune 500 but are realizing the importance of IT to their business model.

“There is a critical market segment in the … Fortune 500,000,” said Ann Livermore, executive vice president of the Technology Solutions Group (TSG) at HP. “They have a very unique set of IT needs that have not been served well.”

SMBs, she said, don’t want “watered down” products originally designed for enterprises.

HP touts Shorty and its sidekick as a solution for the “un-data center” at SMBs that don’t have a football field-sized room for their IT equipment, but store it in a closet or in a corner of a factory floor.

To illustrate how simply a Shorty can be set up, Mark Potter, vice president of TSG’s blade products, plugged the enclosure into a standard 110-volt electrical outlet and connected it to a network with a standard Ethernet cable. It also comes with wheels so it can be moved around a warehouse or factory as needed.

Pricing for the c3000 starts at $4,299 and for the SB600c at $9,968, HP stated in a news release.

The new HP products share similarities with other products from vendors pursuing that SMB market.

IBM in June introduced the BladeCenter S system, scheduled to ship in the fourth quarter, which combines server, storage, network connections and software into a single chassis. It also can be plugged into a standard outlet.

1 | 2 |  Next >
Comment
Login
Forgot your account info?
Add comment
Anonymous comments subject to moderator approval. Register here for member benefits.
Have a NetworkWorld account? Log in here. Register now for a free account.
First Name
Last Name
E-mail
Zip Code