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Founded: September 2004
Headquarters: Westborough, Mass.
Management: President and CEO Trevor Matz, most recently worldwide managing director of application integration for InterSystems.
Funding: $7.5 million in July 2005 from Vertex Venture Capital, Genesis Partners, Clal Industries and Investments, and Portview Communications; and $5 million in May 2007 led by Intel Capital and existing investors.
What company offers: Frontline Performance Intelligence platform measures application performance from the user perspective, letting IT and business managers know when performance slowdowns are because of IT or the business itself. The software lets companies make priorities and plan applications based on user experience.
What it’s worth watching: "The ultimate judge of IT and business alignment is the user: If alignment is view as conformity to user expectations in terms of availability, performance, usability and accuracy, then monitoring user experience is the only way IT knows that it is meeting these expectations," writes Jean-Pierre Garbani, a vice president at Forrester Research, in a June 2007 report about technologies that monitor user experience .
Where company got its name: Sounds like eternity, but company officials reveal the name doesn't hold a secret meaning or source of origin.
Customers: Comverse, Hologic, Israel-based insurance companies Menora and the Midgal Group.