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LAS VEGAS -- IT executives just getting comfortable with having Web 2.0 technologies within their networks are being faced with a moving target: Web 3.0.
But this time, the buzzword is really just a marketing ploy used to hype incremental improvements over the groundbreaking technologies that were labeled Web 2.0, analysts said during this week’s Gartner Web Innovation Summit in Las Vegas.
“There are a lot of constituencies trying to hijack the term Web 3.0,” Gartner fellow David Mitchell Smith said Thursday.
These are mostly vendors pushing virtual worlds, the semantic Web and the mobile Web, Smith said.
Web 2.0 staples such as AJAX, mashups, blogs and wikis gained mass adoption after a few years in which there was not a lot of innovation in Web technology, said Gene Phifer, a Gartner distinguished analyst.
Gartner analysts are avoiding the temptation to give a new label to the latest technologies such as virtual worlds and the
semantic Web, saying they’re not providing the same kind of fundamental change as blogs, wikis and social networking tools.
“It’s not going to be another era like Web 2.0,” Phifer said. “However, there will be some very interesting innovative things
coming out. If you’re in love with numbering schemes, maybe it’s Web 2.1.”
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What’s important to recognize is that Web 2.0 technologies are here to stay and, if IT helps nudge them along, can help improve
collaboration and make businesses stronger, analysts said over the course of several sessions at the conference.
“The bad story (about Web 2.0) is client X comes up to me and says ‘we’ve implemented a blog, no one’s using it, we implemented a wiki, everyone’s using it, and nothing’s working right,’” said Tom Austin, a Gartner fellow. “The biggest problem with Enterprise 2.0 is thinking about it as ‘what product do I buy and how many people are using it.’ This isn’t an issue of provisioning telephone service.”
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Comments (5)
Hi Mr Mills, I have readBy pawel lubczonok xxx on October 22, 2007, 1:07 amHi Mr Mills, I have read your comment and I agree with you entirely. The whole SOA e.t.c. is way to undoable without semantics. Nevertheless, it enable people...
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Gartner poo-poos web 3.0 -- Later they'll eat their words!By Mills on October 3, 2007, 2:12 pmWeb 3.0 is for real. The fundamental shift is from information-centric to knowledge-centric patterns of computing. Gartner doesn't get this yet. But, that's OK....
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MetaphorsBy Deanwhit on September 27, 2007, 9:55 amWeb 2.0 is a metaphor to describe the evolution of web technology, philosophy, and human interaction that is sweeping the internet. Yes, it was a name for a conference,...
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Irony in marketing termsBy Stephen Brown on September 25, 2007, 6:00 pmActually, both Web 3.0 and Web 2.0 are marketing terms. Web 2.0 was created as a term for a series of conferences. The term has technically been trademarked by CMP...
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RE: Gartner touts Web 2.0, scoffs at sequelBy Dave on September 25, 2007, 1:30 pmMe and a bunch of web 2.0 programmers created a video cast called web 3.0. Check it out here (http://www.rockosoftware.com/web30/). We probably will never do another...
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