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Evian jumps Into Second Life

By Cio.com Staff , CIO , 11/12/2007
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Evian Natural Spring Water has just announced its very first venture into the virtual world.

"Partnering with the popular virtual world Second Life, characters ... that chose to drink Evian are awarded with a more lively, more inviting complexion. This virtual transformation, while not possible in real life, provides more than just simply a cosmetic change, but indicates skin renewal."

Thanks for reminding us of the difference between reality and fantasy.

We get confused.

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