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Sprint gets WiMAX soft launch underway

Next-gen wireless service starts in Chicago, Baltimore and Washington, D.C.
By Brad Reed , Network World , 01/08/2008
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Sprint announced a soft launch of its WiMAX services is underway in three major U.S. cities as a trial run to prepare the technology for wider launch later this year.

Xohm, which serves as Sprint’s high-speed wireless Internet division, will begin offering mobile Internet business agreements for both Web portal services and WiMAX network access starting Tuesday, the company announced. The WiMAX mobile Internet services will be available in Chicago, Baltimore and Washington, D.C., the company says, with plans to have a broader commercial launch of the technology later this year. Xohm says that its goal for WiMAX is to eventually “mobilize the Internet, bring wireless innovation to devices and deliver new mobile multimedia applications to consumers, businesses and local governments.”

“Sprint is delivering on its open Internet vision with exciting and differentiated WiMAX services,” says Barry West, the president of Xohm’s business unit. “The new service agreements and device commitments will help Xohm subscribers access, enjoy, store and secure personal digital and user-generated content while experiencing new device innovation.”

Sprint’s launch of WiMAX comes during a troubled time for the carrier, which only weeks ago named former Embarq chief Dan Hesse as its new CEO. In recent years, Sprint has experienced continued difficulties in integrating former Nextel users into the Sprint network; investor nervousness over the future of its $5 billion WiMAX investment; and a shrinking subscriber base.

Late last year, interim Sprint CEO Paul Saleh suggested that the company could spin off its WiMAX division to concentrate more fully on customer service and on improving its basic wireless offerings. In December of last year, Sprint announced it had terminated its letter of intent to build out a nationwide WiMAX network with Clearwire.

But despite uncertainty over its future WiMAX plans, Sprint has consistently maintained that it was committed to soft-launching the technology in early 2008 with the goal of giving it a broader launch by the end of the year. Philip Solis, a principal analyst for mobile broadband at ABI Research, said last year that Sprint’s scheduled 2008 WiMAX rollout could put it ahead of its competitors in delivering high-speed mobile broadband and could help differentiate the carrier from AT&T and Verizon.

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The quoted data rates areBy Anonymous on January 9, 2008, 11:19 amThe quoted data rates are impressive, but you have to have very favorable signal conditions to see these data rates. This fact is common to all technologies that...

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4GBy Boris on January 9, 2008, 9:48 ammWiMAX is an IP-based technology - a 4G technology that will compete with GPS-based LTE (long term evolution) It is less expensive, fast, broadband, can be used...

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REBy Anonymous on January 9, 2008, 9:46 ammy Friend...WiMax is Wireless Data at much faster speeds than are possible on current technologies

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WiMaxBy Anonymous on January 9, 2008, 9:11 amWhy reinvent wireless cellular? I don't understand why any carrier would deploy WiMAx, the future is cellular data.

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RE: Sprint gets WiMAX soft launch underwayBy keith Walker on January 9, 2008, 9:02 amThe other carriers should be worried about this. The analyst don't understand technology because if they did they would buy SPrint now its cheap.

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