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Troubled VoIP service provider Vonage is rolling out new products and services at the Consumer Electronics Show in a bid to reverse its downward spiral.
Intellectual property lawsuits brought by Nortel, Verizon, Sprint and AT&T have distracted Vonage for the past year. During that time, customer acquisition slowed and defections grew to 3% in the third quarter last year.
But Vonage says it is ready to turn a corner. The suits were a weapon that the phone companies used to defend their businesses in the face of competition from Vonage, said Jeffrey Citron, chairman, chief strategist and interim CEO at Vonage. "It was a successful strategy. It distracted us and slowed us down," he said. "Instead of rolling out MyVonage six months ago, we were dealing with workarounds." MyVonage is the name of a new campaign at the company to introduce a host of services geared toward customer lifestyles.
While the lawsuits were ongoing, the company was developing workaround technology that would allow its business to move forward without infringing on the relevant patents. Vonage has now settled all four major lawsuits against it.
That has left Vonage free to spend more time focusing on its business, Citron said. It hired new engineers who designed a router, the first time Vonage will sell its own router rather than one from Cisco or Motorola.
The router has an unusual feature: a screen. It displays information about problems that the modem might have in plain language. For instance, rather than showing a flashing light like most routers, this one displays words telling users that the Ethernet cable is unplugged.
New customers will be able to buy the V-Portal router online starting Wednesday for $9.99 after rebates.
In addition to the new router, Vonage is beginning to roll out many new features that it is showcasing at alpha.vonage.com. For instance, customers can now use voice-activated dialing, simply speaking a name to place a call. Customers can also send a voice message to anyone via e-mail. The message arrives as an attached audio file.
Call blast is a new feature that lets customers send out a voice mail simultaneously to a group of people. Citron anticipates that will be useful when he's in charge of calling 15 kids who go to school with his kids to tell them there is a snow day.
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