Skip Links

Network World

  • Social Web 
  • Email 
  • Close

How Microsoft is going green

Biodiesel trucks, solar-powered data centers are just a couple of the initiatives getting Microsoft on environmentally friendly track
By John Fontana , Network World , 01/09/2008

Microsoft, with 70,000 employees spread out across the world, is deep into a corporatewide evaluation of how it can become a more environmentally friendly corporation.


Slideshow: Take a closer look at how Microsoft is weaving green into corporate DNA


The effort encompasses hardware, software, data centers and Microsoft's role as a corporate citizen. The hope is to initiate Microsoft's people, products and programs into the green revolution.

Microsoft's early results include a PVC-product-packaging purge begun in 2005 that has resulted in the elimination of 1.5 million pounds of the environmentally unfriendly plastic, as well as a soon-to-open Microsoft data center near Chicago that is a state-of-the-art monument to energy efficiency.

As part of its green revolution, Microsoft also is partnering with such movers and shakers as former President Bill Clinton and his Clinton Foundation to discover how the world's largest cities can reduce carbon output and greenhouse gases. Microsoft also is part of The Green Grid consortium and Climate Savers, two industrywide power-efficiency initiatives.

In July, Microsoft put $500,000 into university grants to stimulate research on environmentally sensitive computing, and is turning a green light on its sixth-annual Imagine Cup software development challenge; the theme for 2008 is environmental sustainability.

The green monster

The company's effort is not all self-motivation and altruism, however.

Microsoft was jabbed in November by the pointedly critical watchdog group Greenpeace, which berated the company for its 2011 time frame for eliminating toxic chemicals from its electronic products. Competitors Apple, Dell and others are targeting 2008 and 2009. After the criticism, however, Greenpeace lauded Microsoft for contacting the organization, updating its Web site with a list of banned substances and making immediate changes where possible.

In addition, green proselytizers have attacked Vista recently for its energy appetite and for the fact that many users upgrading to the operating system need to acquire new PCs and dispose of old ones.

To coordinate the proactive and the reactive, Microsoft last November appointed Rob Bernard to the newly minted position of chief environmental strategist, and told him to look at all aspects of the company and initiate improvements.

Partner Content

Explore the Ultrium Edge

The powerful tape technology can address data security with tape encryption as well as long term data protection.

Find out more

Disk and Tape Square Off

Discover what disk and tape really cost -- and which solution provides lower total cost of ownership and optimizes energy use for your organization

Download the White Paper

Don't Fall For The Myths

The Clipper Group explores the truth behind the myths of tape, digging into the misconceptions in the disk vs. tape debate.

Download the White Paper

Will You Add Tape Too?

Over two thirds of disk-only users look to add tape back into storage infrastructure according to recent survey.

Download Survey Information

Comments (6)
Login
Forgot your account info?

How to build a green data centreBy Tom Raftery on January 24, 2008, 11:57 amMicrosoft may not want to give away the details of how it achieved power savings in its data centres but data centre startup Cork Internet eXchange (CIX) has no...

Reply | Read entire comment

VarnishBy Anonymous on January 21, 2008, 4:08 pmThis all sounds like a little varnish to do some PR because this is all lost in an ocean of corporate travel.

Reply | Read entire comment

I'm sorry, but how isBy just thinking on January 18, 2008, 11:17 amI'm sorry, but how is putting a data center in the middle of a desert climate green? Microsoft is building data centers in Quincy, WA because power is cheap due...

Reply | Read entire comment

And yet...By skeptical on January 17, 2008, 11:23 am...for all this, Microsoft isn't making any real attempt to cut down on corporate travel, the corporate culture (contrary to policy) makes working remotely a career-limiting...

Reply | Read entire comment

Good Microsoft SummaryBy greenm3 on January 10, 2008, 10:12 amGreat Article. I read your article and it does a good job of summarizing Microsoft's Green activities. I've added a link to this article in my Green Data Center...

Reply | Read entire comment

View all comments

Add comment
Anonymous comments subject to moderator approval. Register here for member benefits.
Have a NetworkWorld account? Log in here. Register now for a free account.

Videos

rssRss Feed
Save The Date!
What They Are Saying

and there is always a but... firebug doesnt work :(- Anonymous

Join the Discussion