Beset by financial problems, Unisys on Tuesday is announcing a strategy that shifts its servers and storage business from a hardware-centric tack to a more holistic approach emphasizing a combination of hardware, software and services, including virtualization offerings.

Unisys is upgrading its Intel-based server line by adding quad-core processors to its ES3000 servers and releasing an ES5000 series of blade servers. (Compare blade server products)

But instead of focusing primarily on hardware, Unisys says it has formed two new software partnerships and is boosting the services around its servers and storage business. The goal is to target a growing market for "real-time infrastructure," an industry buzz-phrase that describes components such as servers and storage as being dynamically linked to business requirements. Part of that is helping customers implement virtual servers with tools such as those made by VMware, Unisys officials say.

"Our approach with this specific initiative is vendor agnostic," says Colin Lacey, vice president of systems and storage at Unisys. "If we have a customer running on someone else's platform or a mix of platforms, we support a heterogeneous platform mix."

Unisys is targeting large enterprise customers. Service engagements related to this initiative would take weeks or months, depending on the extent of discovery, modeling and blueprint services needed by each customer, company officials say.
Unisys is in the midst of a "multi-year repositioning program" spurred by poor financial results, the company said in a recent SEC filing. Unisys posted an operating income of $85.9 million in 2007, but a net loss of $79.1 million when factoring in costs for workforce reductions, facility consolidations and retirement expenses. Company employees have suffered several rounds of layoffs in the past few years.

The data center initiative rolled out this week is an attempt to improve revenue by targeting new parts of the marketplace with faster growth rates, Lacey says.

"This approach aims to reduce the IT staff time it takes to buy multiple point products and services associated with deploying a virtualized IT environment. Unisys is partnering with other companies, making this an open solution," IDC analyst Jean Bozman writes in an e-mail. The moves seem aimed at competing more directly with server vendors such as IBM, HP, Sun and Dell, all of whom are developing virtualization programs, Bozman says.