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End of the high-definition format war: Five pros and cons

By Melissa J. Perenson , PC World , 02/20/2008
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There's no question that the next-generation DVD, high-definition format war has been a detriment to consumers. Ever since Blu-ray Disc and HD DVD movies and hardware came to market in 2006, the cloud of uncertainty has hung heavy over both formats, constraining growth as wary consumers watched from the sidelines.

With Toshiba's withdrawal Tuesday from producing HD DVD players and PC drives, the format war has come to abrupt end--and consumers everywhere can breathe easier as they whip out a credit card to buy a Blu-ray player.

But it's not all good news for consumers. Now that the war is over, I can see both pros and cons. Here are some to consider.

Pro: One Format Rules Them All

With HD DVD's withdrawal, all movie studios will release their content on Blu-ray. That means when you buy a Blu-ray Disc player, you will be able to buy it with the confidence that all of the movies you'll want to see or buy--regardless of what studio produced and distributed the film--will be available on that format.

Pro: Your Movie Collection Will Play in Your Player

Buy high-def movies today, and know that those discs won't become tomorrow's Frisbees. That said, you still have a bit of buyer beware here: Older Blu-ray Disc players still remain on the market that don't support Blu-ray's Bonus View (also known by its former code-name, Profile 1.1). Such players won't be able to play back the picture-in-picture and other extra features that Bonus View provides, but they will play the movies.

Con: Price Drops Will Slow

When trying to win the war, Toshiba pushed prices on HD DVD equipment down artificially fast. Without the intense price competition from Toshiba's HD DVD players, we're not going to see the speedy drop in prices on Blu-ray players that we've seen in the previous two years.

In 2006, according to the Consumer Electronics Association, the average player price was $500. This is a number that I personally find incredibly low given that Blu-ray players were introduced in the summer and fall of 2006 at $1000. (HD DVD players cost less, and so clearly dominated the early sales if the average unit sales price still came out at $500). Fast forward to 2007: The average selling price dropped to $395. In 2008, the CEA expects the average player price to drop to $307.

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