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Google must upgrade hosted apps to appeal to IT

By Brian Fonseca , Computerworld , 03/06/2008
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Google must provide stronger data models along with role-based access and records management archiving capabilities before most IT managers will take its Google Apps hosted application suite seriously, analysts said this week.

The search tool maker's hosted offerings are getting a closer look by IT managers looking to compare them with Microsoft's Online Services hosted offering, which was unveiled last September.

"I think Google has underestimated the complexity of the enterprise space," said Guy Creese, an analyst at Midvale, Utah-based Burton Group. "So far they basically have [delivered] consumer products and slapped an enterprise name on them. They talk a lot about usability, but they fall down" due to the lack of an enterprise data model.

In an interview with Computerworld this week at the AIIM Conference in Boston, Matthew Glotzbach, director of Product Management for Enterprise at Google, noted that 500,000 organizations are using Google Apps, though he also acknowledged that large organizations are so far hesitant to join in.

"One challenge we've had is building that enterprise credibility," conceded Glotzbach, who added that the company expects the consumer and business versions of Google apps to maintain "90% consistency" going forward.

Creese said Google must further differentiate the versions, noting that several new features must be added to meet the needs of large IT operations. Some of those include data archiving tools to augment records management searches, email distribution list functionalities and role-based management tools.

"Somebody worried about a soccer schedule is not worried about records management -- and they don't have a distribution list," Creese noted about the difference between consumer and business users. "It's all of this underlying way of managing the business that [Google] is missing."

Matt Cain, an analyst at vice-president at Stamford, Conn.-based Gartner, added that Google Apps likely won't be seriously considered by enterprises until the company can show it can support reporting, audit trails, and service-level agreements of large-scale commercial users.

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